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Hwahae Monthly Ranking - July 2025(Facial Masks)

Hwahae Monthly Ranking - July 2025 K-Beauty Trends (Facial Masks)

Rankinig

Trending Products - Overall Ranking

Trending Products - Overall Ranking

Key Beauty Insights

 Summer Skincare Finale: Face Masks as the Ultimate Quick-Fix Solution : The July surge rankings reveal a strong trend toward masks and treatments that deliver immediate cooling effects while addressing multiple summer skin concerns including soothing, brightening, and pore care. As outdoor activities increase and skin becomes more sensitive, face masks have emerged as the cornerstone of summer evening skincare routines, providing rapid relief and recovery.
Pore Care Efficacy/Effect
Soothing & Calming Efficacy/Effect
Brightening Efficacy/Effect
Hydration Efficacy/Effect
Dr.twentyproject: Nine Mask
 Intimate Care Goes Mainstream: The Rise of Y-Zone Wellness : Following last month's momentum, MEDION's entire intimate care lineup (Balance Gel, Inner Care Gel, and Cleansing Tissue) has secured spots in the trending rankings. As rising temperatures and humidity levels trigger increased Y-zone sensitivity, odor concerns, and general discomfort, consumer demand for specialized intimate care products has reached a tipping point. MEDION's products have gained popularity as quality-of-life enhancers for summer, emphasizing pH balance maintenance and daily-use convenience.
 Cica's Summer Dominance: From Soothing to Multi-Target Powerhouse
: Cica (Centella Asiatica extract) continues to reign as the go-to ingredient for simultaneous skin soothing and condition recovery during the summer months. This month's trending rankings feature multiple cica-based serums and masks from various brands, with formulations combining hydration + soothing + antioxidant benefits claiming top positions. Cica has evolved beyond its niche as a "sensitive skin specialist" to become a multi-target ingredient capable of addressing heat-induced irritation, acne inflammation, sebum balance, and pore care. The hottest season calls for fast-absorbing, non-irritating formulations that deliver immediate relief.
TOCOBO: Cica Calming Serum → Dual soothing + hydration care
FoRest: Phyton Moisture Cica Serum → Phytoncide + cica complex soothing
(Based on Hwahae internal data as of June 30, 2025)
1위
MEDION
️(4.65) / (40 reviews)
2위
MEDION
️(4.31) / (183 reviews)
3위
I'M FROM
️(4.51) / (49 reviews)
4위
shaishaishai
️(4.48) / (464 reviews)
5위
AESTURA
️(4.48) / (674 reviews)
6위
mixsoon
️(4.56) / (16 reviews)
7위
Reve:am
️(4.69) / (2,840 reviews)
8위
ilso
️(4.50) / (3,701 reviews)
9위
dixionist
️(4.60) / (4,458 reviews)
10위
Genabelle
️(4.66) / (238 reviews)
11위
MEDION
️(4.47) / (19 reviews)
12위
I'M FROM
️(4.48) / (471 reviews)
13위
Dr.twentyproject
️(4.63) / (24 reviews)
14위
AMPLE:N
Acne Shot [Ampoule] ️(4.40) / (263 reviews)
15위
Anua
️(4.61) / (4,638 reviews)
16위
MEDIPEEL
️(4.54) / (2,440 reviews)
17위
TOCOBO
️(4.68) / (1,820 reviews)
18위
8grow
️(4.55) / (1,839 reviews)
19위
Torriden
️(4.59) / (61,226 reviews)
20위
FoRest
️(4.55) / (2,222 reviews)
Check out and utilize the complete July 2025 trending ranking at a glance!

Facial Masks - Trending Ranking

Key Beauty Insights

Chill Your Skin: The Cool Beauty Revolution : As demand surges for immediate cooling solutions to combat summer's intense heat and irritation, face masks are evolving beyond simple moisturizing to become "skin temperature-lowering" treatments. The growing trend of refrigerating skincare products before use reflects consumers' desire for instant relief. Mask formats are rapidly diversifying beyond traditional sheet masks to include pads, modeling packs, and gel sheets, allowing consumers flexible choices based on specific needs and usage scenarios.
Post-Cleansing Care Evolution: The Rise of Targeted Treatment Masks : Summer's perfect storm of high temperatures, humidity, and intense UV exposure creates a cascade of skin concerns: enlarged pores, excess sebum, breakouts, and persistent blemish marks. This has driven the surge of "targeted treatment masks" that address specific skin zones and concerns with precision care.
ilso: Natural Mild Clear Nose patch → Intensive T-zone sebum & blackhead care
FATION: Nosca9 Spot Patch → Localized blemish treatment
irecipe: Cica PDRN Blemish Clear Toner Pad → Post-blemish soothing & texture refinement
High-Performance Masking: Recovery Meets Luxury Experience : Despite summer's focus on cooling and soothing, recovery masks powered by premium ingredients like PDRN, collagen, and rice extracts continue to dominate the rankings. Brands like Genabelle, Dr.twentyproject, MEDIPEEL, Beauty of Joseon, and FULLY are strategically positioning face masks as "high-end daily rituals" by combining potent actives with sensorial user experiences.
1위
I'M FROM
️(4.51) / (49 reviews)
2위
Reve:am
️(4.69) / (2,840 reviews)
3위
ilso
️(4.50) / (3,701 reviews)
4위
Genabelle
️(4.66) / (238 reviews)
5위
I'M FROM
️(4.48) / (471 reviews)
6위
Dr.twentyproject
️(4.63) / (27 reviews)
7위
MEDIPEEL
️(4.54) / (2,440 reviews)
8위
MEDIHEAL
️(4.36) / (53 reviews)
9위
LINDSAY
️(4.74) / (17,798 reviews)
10위
Beauty of Joseon
️(4.46) / (1,329 reviews)
11위
numbuzin
️(4.46) / (1,650 reviews)
12위
FATION
️(4.61) / (1,964 reviews)
13위
LUO-NE
️(4.56) / (494 reviews)
14위
CellFusionC
️(4.45) / (804 reviews)
15위
irecipe
️(4.53) / (100 reviews)
16위
SIDMOOL
️(3.95) / (439 reviews)
17위
LEADERS
️(4.66) / (41 reviews)
18위
FULLY
️(4.33) / (449 reviews)
19위
MEDIHEAL
️(4.56) / (59 reviews)
20위
SKINFOOD
️(4.39) / (1,061 reviews)
Check out and utilize the complete July 2025 Facial masks trending ranking at a glance!

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