What is the Global K-Beauty Search Trend Ranking?
Hwahae Global Web hit 260,000 monthly users just 6 months after launching, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 370,000 products and over 9 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 55% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.
Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.
August 2025 Global K-Beauty SEARCH TOP 10
Top searched Trends | Popularity Index | Related hashtags |
midha rice bran scrub foam | 98 | #ricecleansing #gentlescrub #midhabeauty |
midha sunscreen | 96 | #koreansunscreen #midhasun #spfobsessed |
midha rice milk lotion reviews | 96 | #ricemilkglow #hydrationcare #midhalotion |
midha rice facial oil | 95 | #glowyoil #ricefacialoil #dewyfinish |
midha rice toner reviews | 95 | #ricetoner #skintoneroutine #midhaskincare |
midha sunscreen ingredients | 95 | #spfcheck #cleanbeautyspf #midhasunscreen |
midha rice bran scrub | 95 | #riceexfoliator #skinglowup #midhaskin |
flormar eyeshadow ingredients | 87 | #sparklecheck #eyeshadowreview #flormarmakeup |
flormar pink diamond | 87 | #y2kmakeup #pinkdiamondlook #flormarvibes |
flormar long wearing lipstick review | 87 | #longlastlips #flormarlipstick #boldlipreview |
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Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts
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Data Period: June 20, 2025 - July 19, 2025 exposure and click counts
[Key Beauty Insights]
1. “We used every last grain of rice for your skin” – MIDHA’s full rice care line dominates search rankings
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With growing global curiosity around traditional Korean ingredients, Midha first popped up in July’s Global K-beauty Search Top 10 at #8 with the keyword “midha rice cream.” But just one month later, the entire RICE line swept spots #1 through #7 in August.
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In particular, US consumers are discovering MIDHA through TikTok and other social platforms, then heading to Hwahae Global Web to dig deeper—searching for specific terms like “midha rice milk lotion reviews,” “midha rice toner reviews,” and “midha sunscreen ingredients.”
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It’s a clear sign that US skincare shoppers are getting more intentional—prioritizing ingredient lists and real user reviews before they buy—and shows how Hwahae is becoming a go-to reference for global K-beauty product validation.
2.
Global Beauty Brand Flormar’s pink diamond & long-wearing lippies are blowing up on Hwahae??•
Keywords like Flormar pink diamond, long wearing lipstick review, and eyeshadow ingredients all trended simultaneously, pushing Flormar into the spotlight as a Y2K-inspired, affordable color brand gaining new traction in the US after strong showings in the Middle East and Europe.
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Originally from Turkey, Flormar is a global beauty brand, and this search surge suggests that Hwahae isn’t just for K-beauty anymore—it’s becoming a hub for global beauty discovery.
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The rise of searches like “flormar eyeshadow ingredients” also signals a wider shift: today’s global beauty shoppers are ingredient-conscious even when it comes to color cosmetics.
August 2025 Global K-Beauty CLICK TOP 10
Top clicked Trends | Popularity Index | Related hashtags |
korean skincare ranking | 88 | #kbeautyranking #skincareroutine #top10kbeauty |
korean skincare | 55 | #koreanskincare #glassskin #skincaretips |
lilyeve grow turn ampoule | 53 | #hairgrowthserum #lilyevecare #scalptreatment |
asf sunscreen | 48 | #asfsunscreen #spfcheck #oilfreespf |
hemak hair cream | 43 | #hairmoisture #hemakhair #leaveincream |
lilyeve grow turn ampoule review | 40 | #hairampoulereview #lilyevegrowth #scalpserum |
best korean shampoo | 40 | #koreanshampoo #haircaregoals #scalpcleanse |
rajeunir matrixyl cream | 40 | #antiagingcream #matrixylpower #rajeunirskin |
niju body wash | 38 | #bodycare #nijusoap #softskinritual |
freshian lip balm lucky blue | 38 | #jinlipbalm #luckybluebalm #freshianlip |
[Key Beauty Insights]
1.
“BTS Jin lip balm” goes viral—freshian lip balm lucky blue blows up among ARMY fans worldwide•
The freshian lip balm lucky blue made waves after being linked to BTS’s Jin, catapulting it to #2 in Hwahae’s global trend rankings.
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It gained momentum across global fan communities (Twitter, Weverse, Reddit, etc.) under the nickname “Jin lip balm,” and that exact product name saw explosive search volume on Hwahae Global Web, eventually cracking the Top 10 most-clicked products in August.
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Fans weren’t just riding the hype—they were actively checking ingredients, longevity, and color payoff on Hwahae before buying, showing a clear pattern of product validation behavior.
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2.
“K-beauty isn’t just for skin anymore—K-haircare is here!” Lilyeve, Hemak, and Korean shampoos surge in global clicks•
Keywords like lilyeve grow turn ampoule, lilyeve grow turn ampoule review, hemak hair cream, and best korean shampoo all ranked high in global clicks, proving that interest is expanding from K-skincare into K-haircare.
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Lilyeve is getting noticed for its hair regrowth ampoules, Hemak for its daily hydrating hair cream, and the term “best Korean shampoo” points to a broad surge of interest in Korean-made hair products overall.
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The fact that “review” keywords are trending alongside product names suggests that even for scalp and haircare, global consumers are looking closely at ingredients and user feedback—and they’re turning to Hwahae to get it.
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