What is the Global K-Beauty Search Trend Ranking?
Hwahae Global Web hit 260,000 monthly users just 6 months after launching, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 370,000 products and over 9 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 55% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.
Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.
September 2025 Global K-Beauty SEARCH TOP 10
Top searched Trends | Popularity Index | Related hashtags |
korean shampoo | 100 | #korean hair care #hair routine |
medicube collagen night wrapping mask reviews | 92 | #collagenmask #glasskin |
dr melaxin reviews | 75 | #blackheadremoval #peel shot |
korean sunscreen stick | 74 | #koreansunscreen #beautyofjoseon #abib |
round lab dokdo cleanser review | 72 | #facialwash #facewash #glasskin |
medicube pdrn pink peptide serum reviews | 71 | #slamondna #salmonpdrn |
dr melaxin | 58 | #blackheads #peel shot |
lilyeve grow turn ampoule | 57 | #hairgrowth #hairloss |
round lab 1025 dokdo cleanser review | 57 | #facialwash #facewash #glasskin |
advanced korea body lotion | 57 | #lighteningbodylotion #brighteningbodylotion |
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Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts
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Data Period: July 22, 2025 - August 21, 2025 exposure and click counts
[Key Beauty Insights]
1.
Beyond K-Beauty to K-Hair – 'Korean Shampoo' Takes #1 in US Consumer Searches•
The top keyword in August's global K-beauty search rankings was 'korean shampoo'. This shows that American consumer interest in K-beauty is rapidly expanding from facial skincare into scalp and hair care territory (K-hair).
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With content like 'Korean hair care routine' and 'scalp care with Korean shampoo' spreading across TikTok and YouTube, US consumers are going beyond searching for specific product names on Hwahae Global Web—they're diving into scalp and hair care categories, rankings, and reviews with searches like 'Best korean shampoo for hair' and 'korean scalp treatment reviews'.
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This proves that American beauty consumers are quickly embracing the idea that 'scalp = extension of skin' and expecting K-beauty's strengths—ingredient science and clinical approach—to work their magic on hair care too. At the same time, Hwahae is establishing itself as the go-to channel for global consumers to verify credibility and compare not just K-beauty products, but K-hair products as well.
2.
Don't Get Fooled by Fakes! – Dr Melaxin is So Hot Right Now, Even Counterfeits Are Popping Up•
August's global K-beauty search rankings saw 'dr melaxin' and 'dr melaxin review' land at #3 side by side. This hybrid product tackles sebum and blackhead removal while delivering moisture at the same time, and its instant pore, sebum, and blackhead improvement effects went viral on TikTok through word-of-mouth.
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What's really telling is that the product's popularity has spawned fake versions—showing that K-beauty brands have moved beyond just getting attention in the US market to reaching 'reference status where copycats want to ride their coattails.'
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This aligns perfectly with the latest American beauty trend that's moving beyond simple smooth skin care toward prioritizing the balance of 'exfoliation + hydration.' It shows how K-beauty's specialized formulas are becoming real solutions for global consumers' actual skin concerns.
3.
Want to Buy Premium Korean Skin=고급 한국피부(?) – 'Advanced Korea Body Lotion' Skyrockets•
As K-beauty interest expands into hair and body care, there's a movement to consume Korean people's clear, healthy skin as an actual brand value. This has led to 'Advanced korea body lotion' and '고급한국피부' (premium Korean skin) body lotion products going viral on TikTok.
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These products contain Vitamin C and D to deliver body brightening effects while supporting healthy skin barrier care. On TikTok and Instagram, they're connecting with hashtags like #lighteningbodylotion and #brighteningbodylotion, with US consumers increasingly exploring and sharing reviews.
September 2025 Global K-Beauty Click TOP 10
Top clicked Trends | Popularity Index | Related hashtags |
korean skincare ranking | 70 | #skincareranking #beautystats |
pouch24 queen's balm | 68 | #goldenjojoba #multiusebalm |
baronsie ectoin cream | 66 | #ectoin #baronsiecream |
dr wandel mask review | 62 | #drwandelmask #facialmaskreview |
evercell 4 week skincare treatment | 60 | #skinsolution #4weektreatment |
korean skincare | 38 | #skincareroutine #glassskin |
best korean shampoo | 36 | #hairranking #shampooreview |
best korean body lotion | 34 | #bodylotionranking #bodycarebest |
thome skincare reviews | 34 | #thomeskincare #skincarereviews |
cellbell skin care reviews | 32 | #cellbellreviews #cellbellserum |
[Key Beauty Insights]
1.
Beyond Specific Products to Data-Driven K-Beauty Insights – How Global Beauty Consumers Actually Search•
Hwahae's global K-beauty click trends show 'korean skincare ranking', 'best korean shampoo', and 'best korean body lotion' climbing the rankings. This signals that US consumer interest is expanding beyond specific brands or product names to K-beauty as a whole (skincare, hair, body lotion, etc.).
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What's particularly interesting is that consumers aren't just doing broad searches with "korean skincare"—they're pairing it with data-driven keywords like "ranking", "best", and "top". This shows that when viral TikTok and YouTube experiences translate into purchases, trustworthy ranking, review, and best-of data becomes crucial evidence for product selection.
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This trend means that K-beauty perception in the US is evolving from simple trendy product consumption to data, ranking, and review-based rational consumption. At the same time, it shows that Hwahae's global product rankings and verification data are working as key references that boost K-beauty credibility for overseas consumers.
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