Trending Products - Overall Ranking
Key Beauty Insights
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Continued Sun Care Dominance with Accessorization Integration: Building on last month's momentum, sun care products continue to dominate the trending rankings. Notably, FREBITS' sun stick has risen to the #1 position by transcending mere functionality to incorporate the "bag charm" accessorizing trend, offering a keyring-attachable design with playful aesthetic appeal.◦
ROUNDLAB: Birch Moisture Sunscreen [SPF50+/PA++++]
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Clean Beauty & Naturalistic Formulation Expansion: 2025 has witnessed significant traction for clean beauty products emphasizing natural-derived ingredients and minimalist formulations. Enzyme-based cleansers, plant-extract masks, and botanical-focused skincare have proliferated throughout the trending rankings, reflecting consumer preference for gentle yet efficacious solutions.◦
I'm from: Beet Purifying Mask
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S.NATURE: Aqua Oasis Toner
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LINDSAY: Modeling Mask Cup Pack [Charcoal]
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Encapsulation Technology & Low-Molecular Hyaluronic Acid Prominence: May's trending rankings highlight advanced absorption technologies, particularly encapsulated actives and low-molecular hyaluronic acid formulations. These sophisticated delivery systems enhance penetration of hydrating compounds and functional ingredients, providing superior efficacy compared to conventional formulations.◦
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WELLAGE: Real Hyaluronic Blue 100 Ampoule
(Based on Hwahae internal data as of April 30, 2025)
Check out and utilize the complete MAY 2025 trending ranking at a glance!
Suncare-Sunscreen Sticks - Trending Ranking
Key Beauty Insights
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Products Combining Cooling Effect with UV Protection Lead the Category: As May temperatures rise, sun sticks offering immediate thermal relief alongside robust UV protection are commanding market attention. Innovative cooling technologies that actively reduce skin temperature while providing high-SPF protection are particularly resonating with consumers preparing for peak summer conditions.◦
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Airy/Powdery Textures with Sebum Control for Summer Preparation: In anticipation of increasing humidity and heat, consumers are gravitating toward sun sticks with lightweight, non-occlusive finishes and mattifying properties. Products featuring oil-absorbing capabilities and non-sticky applications that maintain a fresh complexion throughout the day are experiencing particular demand growth.◦
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Eco-Conscious Sun Care and Vegan Certification Trend Expansion: Environmental awareness continues to influence the sun care category, with mineral filter formulations and vegan certifications gaining significant market share. Products highlighting ethical manufacturing processes, sustainable ingredients, and reef-safe compositions are achieving differentiation in this increasingly competitive segment.◦
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(Based on Hwahae internal data as of April 30, 2025)
Check out and utilize the complete May 2025 Suncare-Sunscreen Sticks Trending Ranking at a glance!
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