Trending Products - Overall Ranking
Key Beauty Insights
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Summer Skincare Finale: Face Masks as the Ultimate Quick-Fix Solution
: The July surge rankings reveal a strong trend toward masks and treatments that deliver immediate cooling effects while addressing multiple summer skin concerns including soothing, brightening, and pore care. As outdoor activities increase and skin becomes more sensitive, face masks have emerged as the cornerstone of summer evening skincare routines, providing rapid relief and recovery.◦
Pore Care Efficacy/Effect
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MEDIPEEL: Red Lacto Collagen Wrapping Mask
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Soothing & Calming Efficacy/Effect
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Genabelle: PDRN Rejuvenating Mask
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Brightening Efficacy/Effect
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I'M FROM: Beet Purifying Mask
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Hydration Efficacy/Effect
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Dr.twentyproject: Nine Mask
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Intimate Care Goes Mainstream: The Rise of Y-Zone Wellness
: Following last month's momentum, MEDION's entire intimate care lineup (Balance Gel, Inner Care Gel, and Cleansing Tissue) has secured spots in the trending rankings. As rising temperatures and humidity levels trigger increased Y-zone sensitivity, odor concerns, and general discomfort, consumer demand for specialized intimate care products has reached a tipping point. MEDION's products have gained popularity as quality-of-life enhancers for summer, emphasizing pH balance maintenance and daily-use convenience.◦
MEDION: LactoriMedi Balance Gel 2.0
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MEDION: LactoriMedi Clean Tissue
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Cica's Summer Dominance: From Soothing to Multi-Target Powerhouse: Cica (Centella Asiatica extract) continues to reign as the go-to ingredient for simultaneous skin soothing and condition recovery during the summer months. This month's trending rankings feature multiple cica-based serums and masks from various brands, with formulations combining hydration + soothing + antioxidant benefits claiming top positions. Cica has evolved beyond its niche as a "sensitive skin specialist" to become a multi-target ingredient capable of addressing heat-induced irritation, acne inflammation, sebum balance, and pore care. The hottest season calls for fast-absorbing, non-irritating formulations that deliver immediate relief.
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(Based on Hwahae internal data as of June 30, 2025)
Check out and utilize the complete July 2025 trending ranking at a glance!
Facial Masks - Trending Ranking
Key Beauty Insights
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Chill Your Skin: The Cool Beauty Revolution
: As demand surges for immediate cooling solutions to combat summer's intense heat and irritation, face masks are evolving beyond simple moisturizing to become "skin temperature-lowering" treatments. The growing trend of refrigerating skincare products before use reflects consumers' desire for instant relief. Mask formats are rapidly diversifying beyond traditional sheet masks to include pads, modeling packs, and gel sheets, allowing consumers flexible choices based on specific needs and usage scenarios.◦
Reve:am: Water Fit 8-Hyper Moisture Pads
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CellFusionC: COOLING MASK [FIRST]
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Post-Cleansing Care Evolution: The Rise of Targeted Treatment Masks
: Summer's perfect storm of high temperatures, humidity, and intense UV exposure creates a cascade of skin concerns: enlarged pores, excess sebum, breakouts, and persistent blemish marks. This has driven the surge of "targeted treatment masks" that address specific skin zones and concerns with precision care.◦
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High-Performance Masking: Recovery Meets Luxury Experience
: Despite summer's focus on cooling and soothing, recovery masks powered by premium ingredients like PDRN, collagen, and rice extracts continue to dominate the rankings. Brands like Genabelle, Dr.twentyproject, MEDIPEEL, Beauty of Joseon, and FULLY are strategically positioning face masks as "high-end daily rituals" by combining potent actives with sensorial user experiences.◦
Beauty of Joseon: Ground Rice and Honey Glow Mask
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MEDIPEEL: Red Lacto Collagen Wrapping Mask
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FULLY: (RICE-DOUGH) MODELING MASK
Check out and utilize the complete July 2025 Facial masks trending ranking at a glance!
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