Trending Products - Overall Ranking
Key Beauty Insights
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Peak UV Protection Season Arrival: With rising temperatures and increased outdoor activities since late March, interest in sun protection products has significantly increased. Products that emphasize convenient application formats (cushions, sticks, serums) with high SPF protection (SPF50+/PA++++) have dominated the rankings.◦
ROUNDLAB: Baby Mild Sun Cushion (SPF 50+/PA++++)
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ATOPALM: Outdoor Sun Stick (SPF 50+/PA++++)
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Sustained Popularity of Hyaluronic Acid Formulations: Due to seasonal transitional dryness, hyaluronic acid-based products for deep hydration and barrier reinforcement continue to trend strongly. Over 7 hydrating products (serums, ampoules, creams) containing hyaluronic acid appeared in the top 20 rankings.◦
Reve:am: Waterfit 8-Layered Moisture Cream
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Seasonal Demand for Pore/Sebum Control and Skin-Soothing Solutions: With the increase in fine dust and yellow dust during seasonal transitions, pore care, sebum management, deep cleansing, and skin-soothing products have gained significant traction. Products containing natural derivatives such as Heartleaf (Houttuynia Cordata) and Black Cherry that minimize skin irritation while delivering efficacious results are receiving particular attention.(Based on Hwahae internal data as of March 31, 2025)
Check out and utilize the complete April 2025 trending ranking at a glance!
Toners - Soothing - Trending Ranking
Key Beauty Insights
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Rising Demand for 'Multi-Soothing' Beyond Simple Calming: Products featuring synergistic combinations of multiple soothing ingredients that maximize the efficacy of individual components have gained significant traction in the rankings.◦
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Increased Demand for 'Texture Care' + 'Soothing' Combinations: During seasonal transitions when skin becomes prone to flakiness, the need for skin texture refinement alongside hydration has become more pronounced. Products that emphasize not only soothing benefits but also texture-refining capabilities have secured prominent positions in the rankings.◦
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Balanced Trend Between 'Natural Derivatives' and 'Scientific Formulations': While products highlighting natural derivatives featured prominently, derma brands and research-based formulations also showed strong performance. This indicates that consumers are increasingly prioritizing scientifically validated ingredients and expertly engineered formulations alongside natural components, rather than simply focusing on 'natural' claims alone.◦
Natural derivative-focused products → ONETHING (Centella, Heartleaf extracts), allNATURAL (Heartleaf Care Toner)
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Science-based derma brands → AESTURA, LAROCHE-POSAY
Check out and utilize the complete April 2025 Toners - Soothing - Trending Ranking at a glance!
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