Trending Products - Overall Ranking
Key Beauty Insights
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🫧 The Evolution of Cleansing – Migration Towards Low pH, Clean Beauty, and Efficacy-Driven Formulations
: As temperatures rise and sebum production increases while skin becomes more sensitive, the June surge rankings showcase a significant shift in consumer preferences. The market is witnessing a proliferation of low pH formulations, naturally-derived ingredients, and efficacy-focused cleansers that prioritize post-cleansing skin condition. Multifunctional cleansers offering pH balance maintenance, soothing properties, and mildness are gaining prominence in this challenging seasonal environment. This trend reinforces the perception of cleansing as an integral component of 'functional skincare.' The market standard is shifting towards clean beauty-based, low-irritation deep cleansers that effectively manage impurities and excess sebum while minimizing summer skin irritation.
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The Emergence of Inner Care & Feminine Care – Beauty's Expansion into Lifestyle Territory
: June marks a pivotal moment as inner care and feminine care product categories enter the surge rankings for the first time, reflecting the growing demand for self-directed hygiene and health management among female consumers. The hot and humid environment has intensified interest in Y-zone care, trouble management, and body odor control, demonstrating beauty's evolution from skincare-centric to comprehensive lifestyle care. This seasonal shift in hygiene consciousness indicates that "beauty beyond skin – whole body beauty management" is establishing itself as a key market driver.◦
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PDRN: From Professional Treatment to Daily Skincare Staple
: Continuing from previous months, PDRN (Polydeoxyribonucleotide) formulations maintain strong market presence. This medical-grade ingredient, previously confined to professional clinic treatments, has successfully transitioned into the daily skincare market through diverse textures (serums, ampoules, creams). This trend demonstrates PDRN's establishment as a mainstream skincare ingredient rather than a specialized treatment component.◦
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(Based on Hwahae internal data as of May 30, 2025)
Check out and utilize the complete June 2025 trending ranking at a glance!
Cleansing Foam - Soothing - Trending Ranking
Key Beauty Insights
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'The Era of Functional Cleansing' – Consumer Demand for Triple-Action: Soothing + Trouble Care + Barrier Protection
: The most prominent trend observed in the cleansing foam category with soothing efficacy is the dominance of "function-focused cleansing formulations" over simple cleansing power. Consumers now perceive cleansing as "the first skincare step" and are selecting products that deliver a trinity of benefits: cleansing efficacy + soothing + protective properties.Key Products | Soothing Ingredients | Functional Benefits |
Centella Asiatica Extract | Sensitive skin soothing, Barrier strengthening | |
Madecassoside | Soothing + Skin protection | |
Houttuynia Cordata | Trouble soothing, Sebum control | |
Calendula, Centella | Ultra-sensitive soothing, pH stabilization |
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🫧 Bubble & Whip Foam Textures – Sensorial Experience as Part of Soothing Functionality
: The June surge rankings for soothing cleansing foams feature numerous 'bubble' and 'whip' type formulations. This indicates strengthening consumer perception that sensorial cleansing experience directly correlates with soothing benefits. The friction-reducing design that minimizes physical irritation is now considered an integral component of soothing efficacy.
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The Mainstream Adoption of Low pH & Naturally-Derived Cleansing Formulations
: The majority of surge-ranking products feature low pH formulations (pH 5.5-6.5) with mild cleansing properties that preserve skin barrier integrity. Common denominators include naturally-derived ingredients such as Houttuynia Cordata, pine, Centella, calendula, and cica. Product selection criteria have evolved beyond 'non-irritating' to encompass 'thoughtfully formulated for skin wellness'. Notably, high-recognition botanical extracts serve as primary marketing differentiators.◦
Strong performance by indie natural-focused brands: allNATURAL / HUECALM / TheLeeds / CHABIO:LAB / VT COSMETICS
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Major brands actively incorporating these formulations: ETUDE 'SoonJung Whip', Dr.G 'Red Blemish', MEDIHEAL 'Tea Tree'
Check out and utilize the complete June 2025 Cleansing Foam - Soothing - Trending Ranking at a glance!
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