Rankinig
Essenses/Ampoules/Serums - Pores - Efficacy/Effect Ranking
Trending Products - Overall Ranking
Key Beauty Insights
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Cooling, Calming, Soothing – the 3-step summer skin defense Korean shoppers swear by
: This August, “cool → calm → prevent” became the ultimate K-beauty summer skin routine. Products that deliver instant cooling and gentle-yet-fast calming effects have been surging in the rankings, with Centella Asiatica, menthol, and PDRN-powered formulas leading the charge. The trend? People are actively looking to lower skin temperature and soothe irritation before it turns into bigger issues.◦
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Leaders / Mediheal / Anua: PDRN ampoules & serums – calm + regenerate
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Hyaluronic acid gets a glow-up – from winter hydrator to all-season daily essential
: Hyaluronic acid used to be the “deep winter” hydration hero. Not anymore. In August’s fastest-rising products, HA showed up in serums, ampoules, toners, sunscreens, and even glow products – now blended with calming Cica for a summer-friendly twist. The hot sellers? Low-molecular and micro-particle formulas that feel light, fresh, and non-sticky even on the hottest days.◦
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Skincare-meets-makeup – the hybrid product wave is here to stay
: Late summer and SPF still trending? Yes, but now with a twist: multi-tasking sun care that hydrates, tones up, calms, and adds glow – all in one. The lines between skincare, sun care, and makeup are officially blurred. This is the K-beauty hybrid era, and it’s only getting more creative.◦
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(Based on Hwahae internal data as of July 31, 2025)
Check out and utilize the complete August 2025 trending ranking at a glance!
Essenses/Ampoules/Serums - Pores - Efficacy/Effect Trending Ranking
Key Beauty Insights
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High-performance targeted solutions – Pore care goes premium
: Forget basic pore care – Korean consumers are now all about multi-benefit, high-performance formulas that tackle elasticity, skin barrier, texture, and regeneration in one shot. In August’s fastest-rising products, we saw premium pore care take center stage with powerhouse ingredients like PDRN, retinol, and high-dose niacinamide. The takeaway? Premium formula = pore care is becoming the new standard in K-beauty.◦
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The trust factor: high-concentration, pro-grade ingredients front and center
: Products featuring professional-grade ingredients used in clinics – think Deep Shot, exosomes, and botulinum-derived “Botul Shot” – are grabbing consumer attention by boldly putting those actives on the front of the packaging and in the product name. With ingredient awareness higher than ever, shoppers want clear proof of concentration and efficacy before they buy. For them, transparency equals trust.◦
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From natural origin to clean beauty – ‘Green calming ingredients’ dominate summer pore care
: Green tea? Too basic. This summer, green botanicals like mung bean, sea grape, and ginkgo leaf are the stars – powering dual pore-tightening + calming serums, ampoules, and essences that rank high in the charts. These formulas are gentle yet effective, delivering visible results like pore minimization, soothing, and sebum balance. And it’s not just about results – this wave is aligned with the clean beauty movement, where ingredient safety and environmental responsibility matter as much as performance.◦
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Check out and utilize the complete August 2025 Essenses/Ampoules/Serums - Pores - Efficacy/Effect Trending Ranking at a glance!
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