What is the Global K-Beauty Search Trend Ranking?
Hwahae Global Web hit 260,000 monthly users just 6 months after launching, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 370,000 products and over 9 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 55% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.
Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.
July 2025 Global K-Beauty SEARCH TOP 10
Top Searched Trends | Popularity Index | Related Hashtags |
Medicube PDRN Pink Peptide Serum Reviews* | 91 | #peptide serum korean #Korean Skincare
#Brightening Serums #Korean Cosmetics |
Roundlab 1025 Dokdo Cleanser Review | 86 | #facial cleanser #Korean Skincare
#Korean Acne Skincare Routine |
Medicube PDRN Pink Peptide Serum Review** | 86 | #peptide serum korean #Korean Skincare
#Brightening Serums #Korean Cosmetics |
Dominas Dark Spot Treatment Reviews | 66 | #LGHousehold#LGBeauty#KoreanSkincare#Unevenskintone |
Luna Grinding Conceal Butter | 60 | #koreanmakeup #luna concealer review |
Korean Sunscreen Stick | 59 | #sunstick #sunscreen #suncare |
Bellbell Skin Balancing Moisturizer | 57 | #moisturizer balancing #glass skin |
Midha Rice Cream | 57 | #rice routine #rice skincare #koreanskincare |
Botalab Shampoo | 47 | #kbeauty #fluffy hair korean #korean hair care |
Delphyr Bubble Toner | 43 | #delphyrpartner #koreantoner #skincaretips |
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*/**Note: The difference between the Medicube PDRN entries ranked #1 (popularity index 91) and #3 (popularity index 86) is simply the plural "reviews" versus singular "review" in the search terms.
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Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts
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Data Period: May 20, 2025 - June 19, 2025 exposure and click counts
[Key Beauty Insights]
1.
Wait, Kylie Jenner uses K-beauty too? Medicube PDRN Pink Serum just hit #1 in searches•
Medicube's PDRN Pink Peptide Serum blew up after Kylie Jenner called it her "current favorite glass skin routine," (paid partnership) shooting straight to #1 on Hwahae Global Web searches in June. What's really interesting is that US consumers are specifically searching for "medicube pdrn pink peptide serum reviews" - they're seeing it on TikTok, then coming to Hwahae to check out real user reviews before buying.
2.
Roundlab Dokdo Cleanser proves K-clean beauty is legit in the US too•
Roundlab's 1025 Dokdo Cleanser (you know, the one Le Sserafim's Chaewon uses) is killing it with US consumers as the gentle, pH-balanced cleanser trend continues. Americans are loving it as a "clean formula," and with everyone wanting low-irritation, fragrance-free products, this minimal-ingredient cleanser with deep sea minerals is having a major moment.
3.
Sunsticks are GIVING American Gen Z everything they want•
K-sunsticks are absolutely everywhere right now. TikTok is full of content comparing different sunsticks for different skin types. These Korean sunsticks - with no white cast, matte finish, and super easy to reapply - are basically becoming the new gold standard for face sunscreen.
Deep Dive
We're seeing this sunstick trend in Korea too. From Previtz sunsticks you can carry as cute keychains to cooling sunsticks climbing the charts - check out what's hot in Korea's sunstick rankings for more insights.
July 2025 Global K-Beauty CLICK Rankings TOP 10
Top Clicked Trends | Popularity Index | Related Hashtags |
ne ar collagen | 93 | #Best Korean Skincare #Korean Skincare #collagen |
ne:ar collagen | 43 | #Best Korean Skincare #Korean Skincare #collagen |
evercell 4 week skincare treatment | 28 | #antiagingskincare #koreanskincare #skincare |
ne ar collagen supplement | 27 | #Best Korean Skincare #Korean Skincare #collagen |
le meill icing wrap | 25 | #kbeauty #skincareroutine |
lemeill icing wrap | 19 | #kbeauty #skincareroutine |
ne-ar collagen supplement | 18 | #Best Korean Skincare #Korean Skincare #collagen |
ne:ar collagen supplement | 18 | #Best Korean Skincare #Korean Skincare #collagen |
korean skincare ranking | 18 | #k-beauty #Korean Skincare #Best Korean Skincare |
dominas dark spot treatment reviews | 16 | #dominas #antiaging #skincare #PDRN #snailmucin #glassskin |
[Key Beauty Insights]
1.
ne:ar collagen tops US consumer clicks - K-beauty interest expanding into wellness •
ne:ar collagen absolutely dominated clicks, showing that global interest in K-beauty is expanding way beyond skincare into Korean supplements and wellness products. What's cool is the crazy high click-through rate for ne:ar searches - people discover it on TikTok or YouTube, Google the product name, and boom - Hwahae Global Web pops up first and they click right through.
US search results for "ne:ar collagen”
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