화해 PICK! 내년도 성장이 기대되는 라이징 브랜드 TOP3
2025년 4분기, 앞으로가 기대되는 라이징 브랜드 3곳
Top 3 Fast-Rising K-Beauty Brands for 2026 – Hwahae Picks
Discover Hwahae’s Top 3 Fast-Rising K-Beauty Brands set to make waves in 2026, perfect for global buyers and wholesale markets.
목차
In today’s beauty market, trends shift almost weekly, making it harder than ever to spot which brands truly stand out. That’s why Hwahae launched the “Rising Brands” series in Q4 2025, to highlight noteworthy K-beauty brands each quarter based on real data and authentic consumer feedback.
In this Q4 2025 edition, Hwahae highlights three rapidly growing brands, exploring their key strengths, marketing strategies, and how they are emerging as rising players in the K-beauty scene. Regardless of size or stage, we hope these insights provide valuable takeaways for both buyers and brands, helping them anticipate the next wave of K-beauty success.
🎯 Selection Criteria: Hwahae Rising Brands
The Rising Brands are chosen through a comprehensive evaluation combining Hwahae’s platform data and expert insights. Based on over 370,000 product listings and 9.6 million verified user reviews, we assess each brand’s awareness, customer satisfaction, and growth potential to spotlight those most worthy of buyers’ attention.
- Average Hwahae review rating of 4.2 or higher (out of 5)
- Over 150% growth in brand interest on Hwahae
- Proven potential for scalability and global expansion
- Clear reflection of consumer trends and unique brand differentiation
Top 3 Rising Brands for Q4 2025
IsNtree – Proven K-Green Beauty with Innovative Ingredients
IsNtree began with a firm belief:
“By focusing on ingredients and formulations, a brand can be more competitive than even the most luxurious cosmetics.”
“By focusing on ingredients and formulations, a brand can be more competitive than even the most luxurious cosmetics.”
When Korea introduced mandatory ingredient labeling in 2008, IsNtree launched the country’s first cosmetics ingredient blog and began analyzing product formulas from a consumer perspective. This early initiative became the foundation of the brand’s identity.
By blending familiar Korean botanicals — like Muan onions, Andong yam, and Jeju green tea — with clinically proven actives, IsNtree creates products that deliver clear, visible results across diverse skin concerns.
The brand’s eco-friendly practices, including soy-ink printing, water-separable labels, and cruelty-free formulations, also reflect its commitment to sustainability and align with the global trend toward conscious beauty.
The brand’s eco-friendly practices, including soy-ink printing, water-separable labels, and cruelty-free formulations, also reflect its commitment to sustainability and align with the global trend toward conscious beauty.
👀 Why You Should Keep an Eye on IsNtree
1. Trusted Quality, Proven Credibility
Over the past three years, IsNtree has won the Hwahae Beauty Awards six times — a clear testament to its trusted product quality. The Hwahae Awards emblem serves as a mark of credibility, reassuring consumers that the product is “worth buying.”
This recognition has begun to resonate globally as well. By prominently displaying the awards emblems in product images and descriptions, IsNtree successfully boosts early interest and purchase conversion — demonstrating how Hwahae Awards can serve as a powerful ongoing marketing asset.
🏆 Hwahae Awards — Major Wins by IsNtree
- H1 2025 Hwahae Best New Product Award – Sunscreen/Lotion (1st Place)
: Hyaluronic Acid Fresh Sun Serum SPF50+/PA++++
- 2023 Hwahae Beauty Award – Cream Category (1st Place)
: YAM ROOT VEGAN MILK CLEANSER
- H1 2023 Hwahae Best New Product Award – Skin/Toner (1st Place)
: ULTRA-LOW MOLECULAR HYALURONIC ACID TONER
- H2 2022 Hwahae Functional Award – Mask/Pad Category (1st Place)
: ONION NEWPAIR CLEAR PAD
- H1 2022 Hwahae Best New Product Award – Skin/Toner (1st Place)
: COMFORTABLE MAGNESIUM TONER
2. Leveraging NCT’s Jaemin to Build Stronger Gen Z Connections
By partnering with Jaemin from NCT, one of the most popular K-POP groups, IsNtree successfully shifted away from its former “ingredient-centric” image and repositioned itself as a trendy yet trustworthy brand for Gen Z.
With Jaemin’s global influence across Asia, Europe, and the Americas, the brand has gained organic exposure among international audiences — making IsNtree a go-to brand for buyers targeting younger consumers worldwide.
3. Building a Distinct K-Beauty Identity through K-Ingredients
IsNtree doesn’t just use local ingredients — it elevates them through innovative combinations and advanced technology.
For example, the Onion Line enhances Muan onion extract with Vitamin C and Tranexamic Acid to maximize brightening and blemish-care effects, while the Seaweed (Gim) Line fuses Wando seaweed–derived PDRN with liposome technology for firming and slow-aging benefits. By merging Korean natural ingredients with advanced actives, IsNtree delivers both authenticity and efficacy — the veryessence of modern K-Beauty.
IsNtree on Hwahae — Bestsellers & Trending New Arrivals
Global Bestsellers TOP 3
Korean Bestsellers TOP 3
Trending New Arrivals
Curious to explore more products from IsNtree? 👉 Discover them on Hwahae Wholesale
Suiskin – Simple Yet Thoughtful Vegan Beauty
The name “Suiskin” comes from the pure Korean word sui[수이], meaning “easy” or “natural and seamless”. True to its origin, Suiskin stands for clean beauty that anyone can begin with confidence — simple, accessible, and kind to skin. Focused on clean beauty essentials, the brand helps consumers embrace sustainability and gentle care as a natural part of everyday routines.
Suiskin first gained recognition through its collaboration with Hwahae, launching the Green Sprout Deep Cleansing Foam. As one of the few brands that has grown together with real consumers, Suiskin shows that authentic clean beauty begins with consumer trust — trust built directly with real users.
Going beyond pure ingredients, the brand balances vegan, low-pH, and eco-friendly packaging standards, steadily expanding its presence from Korea to the global stage as a true pioneer of K-Clean Beauty.
👀 Why You Should Keep an Eye on Suiskin
1. Consumer-Validated and Consumer-Backed Brand
Suiskin developed its Green Sprout Deep Cleansing Foam in collaboration with 100 Hwahae users, building a powerful narrative — a product made by beauty enthusiasts, for beauty enthusiasts.
This consumer-driven creation has become a long-standing bestseller, symbolizing the trust that defines the brand. Rather than simply promoting a product, Suiskin was born from the hands of real users.
For the brand, this approach enables faster market validation; for buyers, it means proven consumer response and minimized entry risk — making Suiskin a compelling and reliable partner.
🏆 Hwahae Awards — Major Wins by Suiskin
- H1 2025 Hwahae Best New Product Award – Mask/Pad (1st Place)
: Green Sprout Pore Control Pad
- 2024 Hwahae Beauty Award – Cleansing Foam (1st Place)
: Green Sprout Deep Cleansing Foam
- H1 2024 Hwahae Best New Product Award – Cleansing Foam (1st Place)
: Green Sprout Deep Cleansing Foam
- H2 2022 Hwahae Beauty Award – Cleansing Bar (1st Place)
: Avobab Clean Soap
- H1 2022 Hwahae Best New Product Award – Feminine Cleanser (1st Place)
: Creamy Vinegar Feminine Wash
- H1 2021 Hwahae Best New Product Award – Skin/Toner (1st Place)
: Green Sprout Vegan Toner
2. Expanding Offline Presence and Building Trust
While online sales continue to expand, Suiskin recognizes that offline experiences are essential for building trust and emotional connection. The brand has actively joined major events such as the Hwahae × The Hyundai Pop-up Store and Cosmobeauty Seoul, creating direct consumer touchpoints.
These experiences not only clarify Suiskin’s brand identity but also foster a loyal fan base. For digitally native D2C brands, such real-world interactions are critical to establishing authenticity — something reviews or ads alone cannot fully deliver.
3. Ingredient + Benefit: A Naming Strategy That Resonates
Every Suiskin product name intuitively conveys both its ingredients and emotional tone.
Names such as Green Sprout Deep Cleansing Foam, Soft Camomile Sun Cream, and Calming Herb Vegan Mask combine ingredient familiarity with expected effects, turning each name into a piece of brand storytelling.
This ingredient + benefit naming strategy enables Suiskin to connect with consumers instantly — across search results, social media shares, and retail displays — enhancing brand recall at every stage of the shopping journey.
Suiskin on Hwahae — Bestsellers & Trending New Arrivals
Global Bestsellers TOP 3
Korean Bestsellers TOP 3
Trending New Arrivals
Curious to explore more products from Suiskin? 👉 Discover them on Hwahae Wholesale
Baegayul – Clinically Proven Calming Care from Korean Medicine
Baegayul is a natural skincare brand backed by over 20 years of dermatological expertise, built on a clear philosophy: gentle yet effective calming care for sensitive skin.
Staying true to its roots, the brand was developed by a doctor of Korean medicine, harnessing the soothing benefits of traditional herbal ingredients used in Korean clinics.
Instead of vague claims of “mildness,” Baegayul formulates with ingredients that target the skin’s underlying condition.
As the sensitive-skin segment grows rapidly worldwide, Baegayul is expanding from Korea into markets such as the United States, establishing its reputation as a trusted K-Beauty brand for sensitive skin solutions.
👀 Why You Should Keep an Eye on Baegayul
1. A Verified Brand with Low Risk and High Growth Potential
Baegayul’s growth strategy follows a clear path: earning consumer trust on Hwahae → converting recognition into sales through Hwahae Shopping.
By accumulating verified user reviews within the Hwahae app and validating product performance through awards, Baegayul has created a virtuous cycle of brand credibility and sales growth. This drives revenue while strengthening brand awareness among high-intent beauty consumers who value ingredients and authenticity.
As a result, Baegayul is already a verified brand within the Hwahae ecosystem, offering low entry risk and high predictability for potential buyers.
2. Proven Consumer Trust with 4 Hwahae Awards
Baegayul secured four major Hwahae Awards in a short period, significantly boosting its brand credibility. The brand strategically highlights its emblems across product detail pages, social media contents, and global sales channels, reinforcing its image as a proven and trusted skincare brand.
Winning multiple categories in such a short time is a clear reflection of strong product efficacy. This recognition positions Baegayul as a high-potential brand poised for continued growth.
🏆 Hwahae Awards — Major Wins by Baegayul
- H2 2023 Hwahae Best New Product Award – Skin/Toner (1st Place)
: Moisture Balancing Toner
- H2 2023 Hwahae Best New Product Award – Essence/Ampoule/Serum (1st Place)
: Moisture Balancing Serum
- H2 2022 Hwahae Best New Product Award – Sheet Mask (1st Place)
: Moisture Balancing Mask
- H2 2022 Hwahae Best New Product Award – Lotion (1st Place)
: Moisture Balancing Cream
3. Global Credibility Proven by Amazon’s Choice
Leveraging the trust built on Hwahae, Baegayul has successfully expanded into the global market. Its hero product, the Moisture Balancing Serum, was selected as Amazon’s Choice in the United States — a testament to its verified quality and consumer appeal.
This recognition signifies that Baegayul’s product performance and brand value have been validated by global distribution networks. With growing credibility both domestically and internationally, Baegayul is expected to continue its upward trajectory as a leading K-Beauty brand for sensitive skin.
Baegayul on Hwahae — Bestsellers
Korean & Global Bestsellers TOP 6
Curious to explore more products from Baegayul? 👉 Discover them on Hwahae Wholesale
💡 What Sets These Rising Brands Apart
The brands featured in this quarter’s Rising Brands share more than just great products.
They truly understand the language of consumers, reflect those insights in their brand messages, and maintain consistent, data-driven communication.
They truly understand the language of consumers, reflect those insights in their brand messages, and maintain consistent, data-driven communication.
At the heart of this success lies Hwahae’s platform — A trusted ecosystem that builds consumer credibility and connects verified brands to diverse sales and marketing opportunities.
For global buyers, Hwahae provides a powerful gateway to discover reliable, fast-growing K-beauty brands backed by real consumer data.
📌 Explore Verified K-Beauty Brands on Hwahae
Looking for K-beauty brands with proven consumer trust and sales performance?
Want to connect directly with brands recognized by millions of Korean users?
Want to connect directly with brands recognized by millions of Korean users?
👉 Start exploring top-performing, data-verified K-beauty partners on Hwahae Wholesale.
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