Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Hwahae Monthly Ranking - 2025.04 (Skin/Toner · Soothing Effect)
Analyzing the latest beauty trends including UV protection, hyaluronic acid, and seasonal pore/sebum management through Hwahae's April 2025 overall trending rankings and skincare soothing toner category data.
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Trending Products - Overall Ranking
Key Beauty Insights
☀️ Peak UV Protection Season Arrival
With rising temperatures and increased outdoor activities since late March, interest in sun protection products has significantly increased. Products that emphasize convenient application formats (cushions, sticks, serums) with high SPF protection (SPF50+/PA++++) have dominated the rankings.
- ROUNDLAB: Baby Mild Sun Cushion (SPF 50+/PA++++)
- ATOPALM: Outdoor Sun Stick (SPF 50+/PA++++)
💧Sustained Popularity of Hyaluronic Acid Formulations
Due to seasonal transitional dryness, hyaluronic acid-based products for deep hydration and barrier reinforcement continue to trend strongly. Over 7 hydrating products (serums, ampoules, creams) containing hyaluronic acid appeared in the top 20 rankings.
- Reve:am: Waterfit 8-Layered Moisture Cream
🌸 Seasonal Demand for Pore/Sebum Control and Skin-Soothing Solutions
With the increase in fine dust and yellow dust during seasonal transitions, pore care, sebum management, deep cleansing, and skin-soothing products have gained significant traction. Products containing natural derivatives such as Heartleaf (Houttuynia Cordata) and Black Cherry that minimize skin irritation while delivering efficacious results are receiving particular attention.
(Based on Hwahae internal data as of March 31, 2025)
Check out and utilize the complete April 2025 trending ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1 | ROUNDLAB | Baby Mild Sun Cushion (SPF 50+ PA++++) | 4.75 | 180 |
2 | Reve:am | Waterfit 8-Layered Moisture Cream | 4.67 | 942 |
3 | Reve:am | Enzyme Cleansing Powder | 4.71 | 754 |
4 | Neul20s | Spicule Cica Foam Cleanser | 4.55 | 154 |
5 | Anua | PDRN Hyaluronic Acid Capsule 100 Serum | 4.59 | 2690 |
6 | ATOPALM | Outdoor Sun Stick (SPF 50+ PA++++) | 4.66 | 492 |
7 | MEDIHEAL | Madecassoside BLEMISH REPAIR SERUM | 4.51 | 4070 |
8 | mixsoon | Bean Essence | 4.46 | 2588 |
9 | Abib | Heartleaf Essence Pad Clear Touch | 4.66 | 121 |
10 | YBK | Pore Clear Clay Cream Mask | 4.48 | 483 |
11 | IsNtree | Hyaluronic Acid Fresh Sun Serum (SPF 50+ PA++++) | 4.71 | 686 |
12 | YBK | Ceramide Relief Hydration Ampoule | 4.55 | 793 |
13 | YBK | Houttuynia Cordata One Step Pore Pads | 4.57 | 761 |
14 | ODELOI | Black Cherry Pore Tightening Cream Luftig | 4.37 | 252 |
15 | Torriden | Dive-In Low Molecular Hyaluronic Acid Serum | 4.59 | 55813 |
16 | O'earth | HYALURONICICA 7sec SERUM IN AMPOULE | 4.65 | 329 |
17 | WELLAGE | Real Hyaluronic Blue 100 Ampoule | 4.64 | 14586 |
18 | allNATURAL | Blue Agave Pore Serum | 4.66 | 1375 |
19 | YBK | Relief Hydration Light Sunscreen (SPF 50+ PA++++) | 4.75 | 1436 |
20 | essenHERB | Tea Tree 100 Oil | 4.45 | 4334 |
Toners - Soothing - Trending Ranking
Key Beauty Insights
🌸 Rising Demand for 'Multi-Soothing' Beyond Simple Calming
Products featuring synergistic combinations of multiple soothing ingredients that maximize the efficacy of individual components have gained significant traction in the rankings.
- makep:rem: Inteca Calming Toner → Centella Asiatica + Panthenol + Ceramide
- Abib: Heartleaf Calming Toner Skin Booster → Houttuynia Cordata + Centella Asiatica
- beplain: Cicaterol Toner → Cica (Centella) + Madecassoside + Panthenol
💨 Increased Demand for 'Texture Care' + 'Soothing' Combinations
During seasonal transitions when skin becomes prone to flakiness, the need for skin texture refinement alongside hydration has become more pronounced. Products that emphasize not only soothing benefits but also texture-refining capabilities have secured prominent positions in the rankings.
- AESTURA: A-CICA365 CALMING HYDRO TONER → Emphasizes 'texture refinement'
- numbuzin: No.1 Pure-full Calming Herb Toner → Gentle exfoliation + Skin soothing
- THANKYOUFARMER: Phyto Lilipul™ Cica Boosting Toner → Incorporates hydrating 'boosting' function
🧪Balanced Trend Between 'Natural Derivatives' and 'Scientific Formulations'
While products highlighting natural derivatives featured prominently, derma brands and research-based formulations also showed strong performance. This indicates that consumers are increasingly prioritizing scientifically validated ingredients and expertly engineered formulations alongside natural components, rather than simply focusing on 'natural' claims alone.
- Natural derivative-focused products → ONETHING (Centella, Heartleaf extracts), allNATURAL (Heartleaf Care Toner)
- Science-based derma brands → AESTURA, LAROCHE-POSAY
Check out and utilize the complete April 2025 Toners - Soothing - Trending Ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1 | Neul20s | Centelzome Five X Soothing Toner | 4.58 | 215 |
2 | CEROLABS | Soothing Toner | 4.5 | 998 |
3 | makep:rem | Inteca Calming Toner | 4.69 | 551 |
4 | Abib | Heartleaf Calming Toner Skin Booster | 4.52 | 1054 |
5 | AESTURA | A-CICA365 CALMING HYDRO TONER | 4.51 | 469 |
6 | ONETHING | CENTELLA ASIATICA EXTRACT | 4.49 | 3820 |
7 | Anua | Heartleaf 77 Soothing Toner | 4.5 | 496 |
8 | beplain | Cicaterol Toner | 4.74 | 2212 |
9 | BRINGGREEN | Tea Tree Cica Soothing Toner | 4.57 | 2283 |
10 | numbuzin | No.1 Pure-full Calming Herb Toner | 4.6 | 1311 |
11 | SCINIC | The Simple Calming Toner | 4.4 | 14935 |
12 | ROUNDLAB | Pine Calming Cica Toner | 4.64 | 373 |
13 | THANKYOUFARMER | Phyto Lilipul™ Cica Boosting Toner | 4.74 | 383 |
14 | ONETHING | HOUTTUYNIA CORDATA EXTRACT | 4.49 | 5436 |
15 | LAROCHE-POSAY | Cicaplast B5 Lotion | 4.34 | 181 |
16 | allNATURAL | Houttuynia Cordata Care Toner | 4.59 | 1944 |
17 | Kiehl's | Calendula Herbal-Extract Alcohol-Free Toner | 4.18 | 5748 |
18 | suiskin | Green Sprout Vegan Toner | 4.53 | 2749 |
19 | Mamonde | Rose Water Toner | 4.54 | 741 |
20 | ETUDE | Soon Jung pH 5.5 Relief Toner | 4.29 | 13320 |
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