Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Global K-Beauty Trend Ranking - 2025.07
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
🌎 What is the Global K-Beauty Trend Ranking?
Hwahae Global Web hit 260,000 monthly users just 6 months after launching, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 370,000 products and over 9 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 55% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.
Hwahae Global Web hit 260,000 monthly users just 6 months after launching, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 370,000 products and over 9 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 55% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.
Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.
🌏July 2025 Global K-Beauty SEARCH TOP 10
Top Searched Trends | Popularity Index | Related Hashtags |
Medicube PDRN Pink Peptide Serum Reviews* | 91 | #peptide serum korean #Korean Skincare #Brightening Serums #Korean Cosmetics |
Roundlab 1025 Dokdo Cleanser Review | 86 | #facial cleanser #Korean Skincare #Korean Acne Skincare Routine |
Medicube PDRN Pink Peptide Serum Review** | 86 | #peptide serum korean #Korean Skincare #Brightening Serums #Korean Cosmetics |
Dominas Dark Spot Treatment Reviews | 66 | #LGHousehold#LGBeauty#KoreanSkincare#Unevenskintone |
Luna Grinding Conceal Butter | 60 | #koreanmakeup #luna concealer review |
Korean Sunscreen Stick | 59 | #sunstick #sunscreen #suncare |
Bellbell Skin Balancing Moisturizer | 57 | #moisturizer balancing #glass skin |
Midha Rice Cream | 57 | #rice routine #rice skincare #koreanskincare |
Botalab Shampoo | 47 | #kbeauty #fluffy hair korean #korean hair care |
Delphyr Bubble Toner | 43 | #delphyrpartner #koreantoner #skincaretips |
- */**Note: The difference between the Medicube PDRN entries ranked #1 (popularity index 91) and #3 (popularity index 86) is simply the plural "reviews" versus singular "review" in the search terms.
- Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts
- Data Period: May 20, 2025 - June 19, 2025 exposure and click counts
[Key Beauty Insights]
- 🔬 Wait, Kylie Jenner uses K-beauty too? Medicube PDRN Pink Serum just hit #1 in searches
- Medicube's PDRN Pink Peptide Serum blew up after Kylie Jenner called it her "current favorite glass skin routine," (paid partnership) shooting straight to #1 on Hwahae Global Web searches in June. What's really interesting is that US consumers are specifically searching for "medicube pdrn pink peptide serum reviews" - they're seeing it on TikTok, then coming to Hwahae to check out real user reviews before buying.
- 🌊 Roundlab Dokdo Cleanser proves K-clean beauty is legit in the US too
- Roundlab's 1025 Dokdo Cleanser (you know, the one Le Sserafim's Chaewon uses) is killing it with US consumers as the gentle, pH-balanced cleanser trend continues. Americans are loving it as a "clean formula," and with everyone wanting low-irritation, fragrance-free products, this minimal-ingredient cleanser with deep sea minerals is having a major moment.
- 🌞 Sunsticks are GIVING American Gen Z everything they want
- K-sunsticks are absolutely everywhere right now. TikTok is full of content comparing different sunsticks for different skin types. These Korean sunsticks - with no white cast, matte finish, and super easy to reapply - are basically becoming the new gold standard for face sunscreen.
➕ Deep Dive
We're seeing this sunstick trend in Korea too. From Previtz sunsticks you can carry as cute keychains to cooling sunsticks climbing the charts - check out what's hot in Korea's sunstick rankings for more insights.
🌏July 2025 Global K-Beauty CLICK Rankings TOP 10
Top Clicked Trends | Popularity Index | Related Hashtags |
ne ar collagen | 93 | #Best Korean Skincare #Korean Skincare #collagen |
ne:ar collagen | 43 | #Best Korean Skincare #Korean Skincare #collagen |
evercell 4 week skincare treatment | 28 | #antiagingskincare #koreanskincare #skincare |
ne ar collagen supplement | 27 | #Best Korean Skincare #Korean Skincare #collagen |
le meill icing wrap | 25 | #kbeauty #skincareroutine |
lemeill icing wrap | 19 | #kbeauty #skincareroutine |
ne-ar collagen supplement | 18 | #Best Korean Skincare #Korean Skincare #collagen |
ne:ar collagen supplement | 18 | #Best Korean Skincare #Korean Skincare #collagen |
korean skincare ranking | 18 | #k-beauty #Korean Skincare #Best Korean Skincare |
dominas dark spot treatment reviews | 16 | #dominas #antiaging #skincare #PDRN #snailmucin #glassskin |
[Key Beauty Insights]
- 💊 ne:ar collagen tops US consumer clicks - K-beauty interest expanding into wellness
- ne:ar collagen absolutely dominated clicks, showing that global interest in K-beauty is expanding way beyond skincare into Korean supplements and wellness products. What's cool is the crazy high click-through rate for ne:ar searches - people discover it on TikTok or YouTube, Google the product name, and boom - Hwahae Global Web pops up first and they click right through.
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