Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Hwahae Monthly Ranking - 2025.08 (Essence/Ampoule/Serum · Pore Care)
Comprehensive analysis of August 2025's trending Korean beauty products from Hwahae rankings, featuring cooling treatments, targeted skincare solutions, and high-performance PDRN ingredients defining summer K-beauty trends.
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Trending Products - Overall Ranking
Key Beauty Insights
🌡️ Cooling, Calming, Soothing – the 3-step summer skin defense Korean shoppers swear by
This August, “cool → calm → prevent” became the ultimate K-beauty summer skin routine. Products that deliver instant cooling and gentle-yet-fast calming effects have been surging in the rankings, with Centella Asiatica, menthol, and PDRN-powered formulas leading the charge. The trend? People are actively looking to lower skin temperature and soothe irritation before it turns into bigger issues.
- LeMeill: Cooling & Calming Icing Wrap – icy-cool moisture wrap
- O’earth: Triple Layer Hyaluron Cica 7-Second Serum in Ampoule – rapid calm-down in 7 seconds
- Celladix: Trouble Cool Calming 131 Toner – soothe & prevent in one
- Leaders / Mediheal / Anua: PDRN ampoules & serums – calm + regenerate
💧Hyaluronic acid gets a glow-up – from winter hydrator to all-season daily essential
Hyaluronic acid used to be the “deep winter” hydration hero. Not anymore. In August’s fastest-rising products, HA showed up in serums, ampoules, toners, sunscreens, and even glow products – now blended with calming Cica for a summer-friendly twist. The hot sellers? Low-molecular and micro-particle formulas that feel light, fresh, and non-sticky even on the hottest days.
- Wellage: Real Hyaluronic Blue 100 Ampoule
- Innisfree: GREEN TEA HYALURONIC SUN SERUM
- Eple:me: Hydra Cell Boosting Toner
👯♀️ Skincare-meets-makeup – the hybrid product wave is here to stay
Late summer and SPF still trending? Yes, but now with a twist: multi-tasking sun care that hydrates, tones up, calms, and adds glow – all in one. The lines between skincare, sun care, and makeup are officially blurred. This is the K-beauty hybrid era, and it’s only getting more creative.
- Frebits: Filter Free Air Fit Sun Stick – SPF + primer + powder in a swipe
- Innisfree: GREEN TEA HYALURONIC SUN SERUM – SPF + hydration + calming + firming
(Based on Hwahae internal data as of July 31, 2025)
Check out and utilize the complete August 2025 trending ranking at a glance!
Rank | Brand | Product Name | Rating | Reviews |
1위 | Dr.twentyproject | Nine Mask | ⭐️4.61 | 49 reviews |
2위 | LeMeill | Cooling & Calming Icing Wrap | ⭐️4.5 | 18 reviews |
3위 | O'earth | Triple Layer Hyaluron Cica 7-Second Serum in Ampoule | ⭐️4.64 | 440 reviews |
4위 | Celladix | Trouble Cool Calming 131 Toner | ⭐️4.74 | 34 reviews |
5위 | LEADERS | PDRN 5% Active Ampoule | ⭐️4.63 | 96 reviews |
6위 | COSRX | Low pH Niacinamide Micellar Cleansing Water | ⭐️4.68 | 2,407 reviews |
7위 | eple:me | Hydra Cell Boosting Toner | ⭐️4.64 | 378 reviews |
8위 | Torriden | DIVE-IN Low Molecule Hyaluronic Acid Serum | ⭐️4.59 | 63,485 reviews |
9위 | MEDIHEAL | PDRN Lifting Pad | ⭐️4.49 | 160 reviews |
10위 | ISOI | Blemish Care Eye & Wrinkle Patch | ⭐️4.5 | 531 reviews |
11위 | SKINFOOD | Blue Chamomile Hyaluronic Cream | ⭐️4.62 | 357 reviews |
12위 | TRIMAY | Jeju Matcha Low pH Emulsion Cream | ⭐️4.45 | 278 reviews |
13위 | beplain | Mung Bean pH-Balanced Cleansing Foam | ⭐️4.61 | 39,534 reviews |
14위 | MEDIHEAL | PDRN Lifting Serum | ⭐️4.55 | 137 reviews |
15위 | TRUTION | Sensi-tology Derma Cream | ⭐️4.61 | 102 reviews |
16위 | WELLAGE | Real Hyaluronic Blue 100 Ampoule | ⭐️4.62 | 20,193 reviews |
17위 | S.NATURE | Aqua Squalane Moisture Cream | ⭐️4.55 | 32,641 reviews |
18위 | FREBITS | Filter Free Air Fit Sun Stick | ⭐️4.53 | 107 reviews |
19위 | INNISFREE | Green Tea Hyaluronic Sun Serum | ⭐️4.55 | 113 reviews |
20위 | Anua | PDRN Hyaluronic Acid Capsule 100 Serum | ⭐️4.6 | 5,417 reviews |
Essenses/Ampoules/Serums - Pores - Efficacy/Effect Trending Ranking
Essenses/Ampoules/Serums trends
🔬 High-performance targeted solutions – Pore care goes premium
Forget basic pore care – Korean consumers are now all about multi-benefit, high-performance formulas that tackle elasticity, skin barrier, texture, and regeneration in one shot. In August’s fastest-rising products, we saw premium pore care take center stage with powerhouse ingredients like PDRN, retinol, and high-dose niacinamide. The takeaway? Premium formula = pore care is becoming the new standard in K-beauty.
- Mediheal: PDRN Lifting Serum
- Innisfree: Retinol Green Tea PDRN Skin Booster Ampoule
- Dermafactory: Niacinamide 20% Serum
📈 The trust factor: high-concentration, pro-grade ingredients front and center
Products featuring professional-grade ingredients used in clinics – think Deep Shot, exosomes, and botulinum-derived “Botul Shot” – are grabbing consumer attention by boldly putting those actives on the front of the packaging and in the product name. With ingredient awareness higher than ever, shoppers want clear proof of concentration and efficacy before they buy. For them, transparency equals trust.
- Sungboon Editor: 3 Million Shots Green Tomato Pore Boosting Deep Shot Ampoule
- Medicube: One Day Exosome Shot 2000
- CELLINSHOT : Botul Shot 100
🧪 From natural origin to clean beauty – ‘Green calming ingredients’ dominate summer pore care
Green tea? Too basic. This summer, green botanicals like mung bean, sea grape, and ginkgo leaf are the stars – powering dual pore-tightening + calming serums, ampoules, and essences that rank high in the charts. These formulas are gentle yet effective, delivering visible results like pore minimization, soothing, and sebum balance. And it’s not just about results – this wave is aligned with the clean beauty movement, where ingredient safety and environmental responsibility matter as much as performance.
- Beplain: Mung Bean Pore Tight-Up Serum
- Mommycare: Sea Grape Pore Ampoule
Check out and utilize the complete August 2025 Essenses/Ampoules/Serums - Pores - Efficacy/Effect Trending Ranking at a glance!
Rank | Brand | Product Name | Rating | Reviews |
1위 | I'M FROM | Rice Glow Peel Off Mask | ⭐️4.51 | 49 reviews |
2위 | Reve:am | Water Fit 8-Hyper Moisture Pads | ⭐️4.69 | 2,840 reviews |
3위 | ilso | Natural Mild Clear Nose Pack | ⭐️4.50 | 3,701 reviews |
4위 | Genabelle | PDRN Rejuvenating Mask Pack | ⭐️4.66 | 238 reviews |
5위 | I'M FROM | Beet Purifying Mask | ⭐️4.48 | 471 reviews |
6위 | Dr.twentyproject | Nine Mask | ⭐️4.63 | 27 reviews |
7위 | MEDIPEEL | Red Lacto Collagen Wrapping Mask | ⭐️4.54 | 2,440 reviews |
8위 | MEDIHEAL | Rose PDRN Essential Mask | ⭐️4.36 | 53 reviews |
9위 | LINDSAY | Cool Tea Tree Modeling Mask Cup Pack | ⭐️4.74 | 17,798 reviews |
10위 | Beauty of Joseon | Glow Deep Serum Mask | ⭐️4.46 | 1,329 reviews |
11위 | numbuzin | No.1 Centella Re-Leaf Green Toner Pad | ⭐️4.46 | 1,650 reviews |
12위 | FATION | Nosca9ine Spot Patch | ⭐️4.61 | 1,964 reviews |
13위 | LUO-NE | Bio Cellulose Hydro Fit 3-Step Mask | ⭐️4.56 | 494 reviews |
14위 | CellFusionC | First Cooling Mask | ⭐️4.45 | 804 reviews |
15위 | irecipe | Cica PDRN Scar Clear Toner Pad | ⭐️4.53 | 100 reviews |
16위 | SIDMOOL | Aloe Essential Soothing Mask Sheet | ⭐️3.95 | 439 reviews |
17위 | LEADERS | Green Collagen Wide Fit Eye Patch | ⭐️4.66 | 41 reviews |
18위 | FULLY | Rice Paste Modeling Mask | ⭐️4.33 | 449 reviews |
19위 | MEDIHEAL | Tea Tree Essential Mask | ⭐️4.56 | 59 reviews |
20위 | SKINFOOD | Potato Madecassoside Soothing Pad | ⭐️4.39 | 1,061 reviews |
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