Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Hwahae Monthly Ranking - 2025.07 (Facial Masks)
Comprehensive analysis of July 2025's trending Korean beauty products from Hwahae rankings, featuring cooling treatments, targeted skincare solutions, and high-performance PDRN ingredients defining summer K-beauty trends.
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Trending Products - Overall Ranking
Key Beauty Insights
🧊 Summer Skincare Finale: Face Masks as the Ultimate Quick-Fix Solution
The July surge rankings reveal a strong trend toward masks and treatments that deliver immediate cooling effects while addressing multiple summer skin concerns including soothing, brightening, and pore care. As outdoor activities increase and skin becomes more sensitive, face masks have emerged as the cornerstone of summer evening skincare routines, providing rapid relief and recovery.
- Pore Care Efficacy/Effect
- ilso: NATURAL MILD CLEAR NOSE PATCH
- MEDIPEEL: Red Lacto Collagen Wrapping Mask
- Soothing & Calming Efficacy/Effect
- Genabelle: PDRN Rejuvenating Mask
- Brightening Efficacy/Effect
- I'M FROM: Beet Purifying Mask
- Hydration Efficacy/Effect
- Dr.twentyproject: Nine Mask
💦 Intimate Care Goes Mainstream: The Rise of Y-Zone Wellness
Following last month's momentum, MEDION's entire intimate care lineup (Balance Gel, Inner Care Gel, and Cleansing Tissue) has secured spots in the trending rankings. As rising temperatures and humidity levels trigger increased Y-zone sensitivity, odor concerns, and general discomfort, consumer demand for specialized intimate care products has reached a tipping point. MEDION's products have gained popularity as quality-of-life enhancers for summer, emphasizing pH balance maintenance and daily-use convenience.
- MEDION: LactoriMedi Balance Gel 2.0
- MEDION: LactoriMedi Clean Tissue
🌿 Cica's Summer Dominance: From Soothing to Multi-Target Powerhouse
Cica (Centella Asiatica extract) continues to reign as the go-to ingredient for simultaneous skin soothing and condition recovery during the summer months. This month's trending rankings feature multiple cica-based serums and masks from various brands, with formulations combining hydration + soothing + antioxidant benefits claiming top positions. Cica has evolved beyond its niche as a "sensitive skin specialist" to become a multi-target ingredient capable of addressing heat-induced irritation, acne inflammation, sebum balance, and pore care. The hottest season calls for fast-absorbing, non-irritating formulations that deliver immediate relief.
- TOCOBO: Cica Calming Serum → Dual soothing + hydration care
- FoRest: Phyton Moisture Cica Serum → Phytoncide + cica complex soothing
(Based on Hwahae internal data as of June 30, 2025)
Check out and utilize the complete July 2025 trending ranking at a glance!
Rank | Brand | Product Name | Rating | Reviews |
1위 | MEDION | ⭐️4.65 | 40 reviews | |
2위 | MEDION | ⭐️4.31 | 183 reviews | |
3위 | I'M FROM | ⭐️4.51 | 49 reviews | |
4위 | shaishaishai | ⭐️4.48 | 464 reviews | |
5위 | AESTURA | ⭐️4.48 | 674 reviews | |
6위 | mixsoon | ⭐️4.56 | 16 reviews | |
7위 | Reve:am | ⭐️4.69 | 2,840 reviews | |
8위 | ilso | ⭐️4.50 | 3,701 reviews | |
9위 | dixionist | ⭐️4.60 | 4,458 reviews | |
10위 | Genabelle | ⭐️4.66 | 238 reviews | |
11위 | MEDION | ⭐️4.47 | 19 reviews | |
12위 | I'M FROM | ⭐️4.48 | 471 reviews | |
13위 | Dr.twentyproject | ⭐️4.63 | 24 reviews | |
14위 | AMPLE:N | ⭐️4.40 | 263 reviews | |
15위 | Anua | ⭐️4.61 | 4,638 reviews | |
16위 | MEDIPEEL | ⭐️4.54 | 2,440 reviews | |
17위 | TOCOBO | ⭐️4.68 | 1,820 reviews | |
18위 | 8grow | ⭐️4.55 | 1,839 reviews | |
19위 | Torriden | ⭐️4.59 | 61,226 reviews | |
20위 | FoRest | ⭐️4.55 | 2,222 reviews |
Facial Masks - Trending Ranking
Facial Masks trends
🌡 Chill Your Skin: The Cool Beauty Revolution
As demand surges for immediate cooling solutions to combat summer's intense heat and irritation, face masks are evolving beyond simple moisturizing to become "skin temperature-lowering" treatments. The growing trend of refrigerating skincare products before use reflects consumers' desire for instant relief. Mask formats are rapidly diversifying beyond traditional sheet masks to include pads, modeling packs, and gel sheets, allowing consumers flexible choices based on specific needs and usage scenarios.
- Reve:am: Water Fit 8-Hyper Moisture Pads
- LINDSAY: Modeling Mask Cup Pack Cool Tea-Tree
- CellFusionC: COOLING MASK FIRST
🧼 Post-Cleansing Care Evolution: The Rise of Targeted Treatment Masks
Summer's perfect storm of high temperatures, humidity, and intense UV exposure creates a cascade of skin concerns: enlarged pores, excess sebum, breakouts, and persistent blemish marks. This has driven the surge of "targeted treatment masks" that address specific skin zones and concerns with precision care.
- ilso: Natural Mild Clear Nose patch → Intensive T-zone sebum & blackhead care
- FATION: Nosca9 Spot Patch → Localized blemish treatment
- irecipe: Cica PDRN Blemish Clear Toner Pad → Post-blemish soothing & texture refinement
✨ High-Performance Masking: Recovery Meets Luxury Experience
Despite summer's focus on cooling and soothing, recovery masks powered by premium ingredients like PDRN, collagen, and rice extracts continue to dominate the rankings. Brands like Genabelle, Dr.twentyproject, MEDIPEEL, Beauty of Joseon, and FULLY are strategically positioning face masks as "high-end daily rituals" by combining potent actives with sensorial user experiences.
- Beauty of Joseon: Ground Rice and Honey Glow Mask
- MEDIPEEL: Red Lacto Collagen Wrapping Mask
- FULLY: (RICE-DOUGH) MODELING MASK
Check out and utilize the complete July 2025 Facial masks trending ranking at a glance!
Rank | Brand | Product Name | Rating | Reviews |
1위 | I'M FROM | ⭐️4.51 | 49 reviews | |
2위 | Reve:am | ⭐️4.69 | 2,840 reviews | |
3위 | ilso | ⭐️4.50 | 3,701 reviews | |
4위 | Genabelle | ⭐️4.66 | 238 reviews | |
5위 | I'M FROM | ⭐️4.48 | 471 reviews | |
6위 | Dr.twentyproject | ⭐️4.63 | 27 reviews | |
7위 | MEDIPEEL | ⭐️4.54 | 2,440 reviews | |
8위 | MEDIHEAL | ⭐️4.36 | 53 reviews | |
9위 | LINDSAY | ⭐️4.74 | 17,798 reviews | |
10위 | Beauty of Joseon | ⭐️4.46 | 1,329 reviews | |
11위 | numbuzin | ⭐️4.46 | 1,650 reviews | |
12위 | FATION | ⭐️4.61 | 1,964 reviews | |
13위 | LUO-NE | ⭐️4.56 | 494 reviews | |
14위 | CellFusionC | ⭐️4.45 | 804 reviews | |
15위 | irecipe | ⭐️4.53 | 100 reviews | |
16위 | SIDMOOL | ⭐️3.95 | 439 reviews | |
17위 | LEADERS | ⭐️4.66 | 41 reviews | |
18위 | FULLY | ⭐️4.33 | 449 reviews | |
19위 | MEDIHEAL | ⭐️4.56 | 59 reviews | |
20위 | SKINFOOD | ⭐️4.39 | 1,061 reviews |
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