Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Hwahae Monthly Ranking - 2025.06 (Cleansing Foam · Soothing Effect)
Using Hwahae’s June 2025 rising ranking data (overall and cleansing foam–soothing efficacy/effect categories), we analyze the latest beauty trends such as the evolution of cleansing, the rise of inner care & feminine care, and the daily use of PDRN.
목차
Trending Products - Overall Ranking
Key Beauty Insights
🫧 The Evolution of Cleansing – Migration Towards Low pH, Clean Beauty, and Efficacy-Driven Formulations
As temperatures rise and sebum production increases while skin becomes more sensitive, the June surge rankings showcase a significant shift in consumer preferences. The market is witnessing a proliferation of low pH formulations, naturally-derived ingredients, and efficacy-focused cleansers that prioritize post-cleansing skin condition. Multifunctional cleansers offering pH balance maintenance, soothing properties, and mildness are gaining prominence in this challenging seasonal environment. This trend reinforces the perception of cleansing as an integral component of 'functional skincare.' The market standard is shifting towards clean beauty-based, low-irritation deep cleansers that effectively manage impurities and excess sebum while minimizing summer skin irritation.
- freemay: Real Deep Cleansing Oil (Naturally-derived deep cleansing formulation)
- Beplain: Mung Bean Mild Acidic Cleansing Foam
- MEDION: Lactorimedi Foaming Wash (Lactobacillus-based gentle cleansing system)
💁♀️The Emergence of Inner Care & Feminine Care – Beauty's Expansion into Lifestyle Territory
June marks a pivotal moment as inner care and feminine care product categories enter the surge rankings for the first time, reflecting the growing demand for self-directed hygiene and health management among female consumers. The hot and humid environment has intensified interest in Y-zone care, trouble management, and body odor control, demonstrating beauty's evolution from skincare-centric to comprehensive lifestyle care. This seasonal shift in hygiene consciousness indicates that "beauty beyond skin – whole body beauty management" is establishing itself as a key market driver.
- MEDION: Lactorimedi Inner Care Gel 2.0 → Feminine Y-zone care solution
- Celladix: Trouble Sebum Rebalancing 131 Ampoule → Long-term care for oily/troubled skin
💧PDRN: From Professional Treatment to Daily Skincare Staple
Continuing from previous months, PDRN (Polydeoxyribonucleotide) formulations maintain strong market presence. This medical-grade ingredient, previously confined to professional clinic treatments, has successfully transitioned into the daily skincare market through diverse textures (serums, ampoules, creams). This trend demonstrates PDRN's establishment as a mainstream skincare ingredient rather than a specialized treatment component.
- irecipe: Cica PDRN Scar Clear Serum
- Dr.twentyproject: Nine Serum
- Wellage: Real Hyaluronic Blue 100 Ampoule
(Based on Hwahae internal data as of May 30, 2025)
Check out and utilize the complete june 2025 trending ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1위 | shaishaishai | 4.49 | 444 | |
2위 | irecipe | 4.64 | 14 | |
3위 | freemay | 4.63 | 1,517 | |
4위 | plentyplant | 4.56 | 514 | |
5위 | Dr.twentyproject | 4.57 | 188 | |
6위 | Real Barrier | 4.52 | 69 | |
7위 | Anua | 4.6 | 3,868 | |
8위 | TORRIDEN | 4.59 | 59,167 | |
9위 | MEDION | 4.72 | 533 | |
10위 | rom&nd | 4.5 | 555 | |
11위 | BLANCDIVA | 4.77 | 13 | |
12위 | MEDION | 4.29 | 149 | |
13위 | Wellage | 4.64 | 17,156 | |
14위 | Beplain | 4.61 | 38,252 | |
15위 | LINDSAY | 4.6 | 867 | |
16위 | AESTURA | 4.67 | 7,212 | |
17위 | Anua | 4.64 | 1,667 | |
18위 | Anua | 4.36 | 110 | |
19위 | Round Lab | 4.59 | 24,410 | |
20위 | Celladix | 4.2 | 1,310 |
Cleansing Foam - Soothing - Trending Ranking
Key Beauty Insights
🧩 'The Era of Functional Cleansing' – Consumer Demand for Triple-Action: Soothing + Trouble Care + Barrier Protection
The most prominent trend observed in the cleansing foam category with soothing efficacy is the dominance of "function-focused cleansing formulations" over simple cleansing power. Consumers now perceive cleansing as "the first skincare step" and are selecting products that deliver a trinity of benefits: cleansing efficacy + soothing + protective properties.
Key Products | Soothing Ingredients | Functional Benefits |
mixsoon Centella Cleansing Foam | Centella Asiatica Extract | Sensitive skin soothing, Barrier strengthening |
Madecassoside | Soothing + Skin protection | |
asolution Heartleaf Trouble Cleansing Foam | Houttuynia Cordata | Trouble soothing, Sebum control |
YVESOM Ultra Calming Cleanser | Calendula, Centella | Ultra-sensitive soothing, pH stabilization |
🫧 Bubble & Whip Foam Textures – Sensorial Experience as Part of Soothing Functionality
The June surge rankings for soothing cleansing foams feature numerous 'bubble' and 'whip' type formulations. This indicates strengthening consumer perception that sensorial cleansing experience directly correlates with soothing benefits. The friction-reducing design that minimizes physical irritation is now considered an integral component of soothing efficacy.
- TONYMOLY: Tony Lab AC Control Bubble Foam Cleanser
- SENKA: Perfect Whip Acne Care
🌱 The Mainstream Adoption of Low pH & Naturally-Derived Cleansing Formulations
The majority of surge-ranking products feature low pH formulations (pH 5.5-6.5) with mild cleansing properties that preserve skin barrier integrity. Common denominators include naturally-derived ingredients such as Houttuynia Cordata, pine, Centella, calendula, and cica. Product selection criteria have evolved beyond 'non-irritating' to encompass 'thoughtfully formulated for skin wellness'. Notably, high-recognition botanical extracts serve as primary marketing differentiators.
- Strong performance by indie natural-focused brands: allNATURAL / HUECALM / TheLeeds / CHABIO:LAB / VT COSMETICS
- Major brands actively incorporating these formulations: ETUDE 'SoonJung Whip', Dr.G 'Red Blemish', MEDIHEAL 'Tea Tree'
Check out and utilize the complete June 2025 Cleansing Foam - Soothing - Trending Ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1위 | COSRX | 4.29 | 196 | |
2위 | TheLeeds | 4.62 | 325 | |
3위 | YBK | 4.68 | 4,536 | |
4위 | Round Lab | 4.55 | 363 | |
5위 | Dr.G | 4.34 | 287 | |
6위 | ETUDE | 4.30 | 3,956 | |
7위 | MEDIHEAL | 4.79 | 28 | |
8위 | HUECALM | 4.65 | 1,301 | |
9위 | LA ROCHE-POSAY | 4.12 | 313 | |
10위 | SENKA | 4.13 | 104 | |
11위 | allNATURAL | 4.57 | 576 | |
12위 | CHABIO:LAB | 4.68 | 22 | |
13위 | VT COSMETICS | 4.29 | 94 | |
14위 | asolution | 4.70 | 10 | |
15위 | YVESOM | 4.56 | 614 | |
16위 | Dr.RELIEF | 4.67 | 18 | |
17위 | TONYMOLY | 3.49 | 106 | |
18위 | MEDIHEAL | 4.73 | 11 | |
19위 | CAREZONE | 3.69 | 1,013 | |
20위 | mixsoon | 4.68 | 148 |
같이 보면 좋은 콘텐츠
글로벌 K-뷰티 트렌드 랭킹 - 2025.10
글로벌 K-뷰티 트렌드 랭킹은 화해 글로벌 웹 내 글로벌 사용자의 실시간 검색 데이터를 기반으로 구성되어, 글로벌 소비자 니즈에 기반한 최신 K-뷰티 트렌드와 인사이트를 정교하게 제공합니다.
Hwahae Monthly Ranking - 2025.09 (Hair Care)
Analysis of K-beauty market trends, brands, and products based on the September reconciliation surge ranking. See even hair care trends in 2026.