Global K-Beauty Trend Ranking - 2025.10
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
Hwahae Monthly Ranking - 2025.05 (Suncare/Sticks)
Analysis of the latest beauty trends including cooling effects, airy/powdery textures, and eco-friendly sun care through Hwahae's May 2025 overall trending rankings and sun care-sun stick category data.
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Trending Products - Overall Ranking
Key Beauty Insights
☀️ Continued Sun Care Dominance with Accessorization Integration
Building on last month's momentum, sun care products continue to dominate the trending rankings. Notably, FREBITS' sun stick has risen to the #1 position by transcending mere functionality to incorporate the "bag charm" accessorizing trend, offering a keyring-attachable design with playful aesthetic appeal.
- ROUNDLAB: Birch Moisture Sunscreen (SPF50+/PA++++)
🔄 Clean Beauty & Naturalistic Formulation Expansion
2025 has witnessed significant traction for clean beauty products emphasizing natural-derived ingredients and minimalist formulations. Enzyme-based cleansers, plant-extract masks, and botanical-focused skincare have proliferated throughout the trending rankings, reflecting consumer preference for gentle yet efficacious solutions.
- I'm from: Beet Purifying Mask
- S.NATURE: Aqua Oasis Toner
- LINDSAY: Modeling Mask Cup Pack (Charcoal)
💧 Encapsulation Technology & Low-Molecular Hyaluronic Acid Prominence
May's trending rankings highlight advanced absorption technologies, particularly encapsulated actives and low-molecular hyaluronic acid formulations. These sophisticated delivery systems enhance penetration of hydrating compounds and functional ingredients, providing superior efficacy compared to conventional formulations.
- WELLAGE: Real Hyaluronic Blue 100 Ampoule
(Based on Hwahae internal data as of April 30, 2025)
Check out and utilize the complete MAY 2025 trending ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1 | FREBITS | Airfit Sun Finishing Stick (SPF50+/PA++++) (02 Clear Green) | 4.2 | 207 |
2 | Aperire | Be Frozen Pore Ampoule | 4.65 | 204 |
3 | Abib | Heartleaf Sticker Essence Pad Clear Touch | 4.61 | 258 |
4 | I'mfrom | Beet Purifying Mask | 4.49 | 440 |
5 | I'mfrom | Fig Enzyme Powder Cleanser | 4.65 | 1621 |
6 | Dr.twentyproject | Nine Cream | 4.58 | 171 |
7 | Torriden | Dive-In Low Molecular Hyaluronic Acid Serum | 4.59 | 57496 |
8 | Dr.twentyproject | Nine Toner | 4.67 | 1022 |
9 | Anua | PDRN Hyaluronic Acid Capsule 100 Serum | 4.59 | 3238 |
10 | WELLAGE | Real Hyaluronic Blue 100 Ampoule | 4.64 | 15880 |
11 | ROUNDLAB | Birch Moisture Sunscreen (SPF50+/PA++++) | 4.59 | 24163 |
12 | S.NATURE | Aqua Squalane Moisturizing Cream | 4.56 | 31095 |
13 | THEPRETTYPETITE | TPP Pure Glossy Apple Lip Tint (Envy Pure Pink) | 4 | 23 |
14 | Reve | Exocore Tension Ampoule (Calming) | 4.55 | 2372 |
15 | Dr.Oracle | Niabrightening Whitening Ampoule | 4.3 | 110 |
16 | LINDSAY | Modeling Mask Cup Pack (Charcoal) | 4.75 | 641 |
17 | IT'SSKIN | Power10 Formula GF Jelly Pad | 4.65 | 7001 |
18 | IsNtree | Hyaluronic Acid Fresh Sun Serum (SPF50+/PA++++) | 4.7 | 1154 |
19 | AESTURA | Atobarrier 365 Cream | 4.67 | 6477 |
20 | S.NATURE | Aqua Oasis Toner | 4.73 | 18071 |
Suncare-Sunscreen Sticks - Trending Ranking
Key Beauty Insights
🧊 Products Combining Cooling Effect with UV Protection Lead the Category
As May temperatures rise, sun sticks offering immediate thermal relief alongside robust UV protection are commanding market attention. Innovative cooling technologies that actively reduce skin temperature while providing high-SPF protection are particularly resonating with consumers preparing for peak summer conditions.
- CellFusionC: Aquatica Stick Sunscreen → Aquatica cooling technology
- CURE: Water Splash Cooling Sun Stick → Water splash cooling effect
- dewytree: Urban Shade Cool Calming Sun Stick → Cool calming function
🌬️ Airy/Powdery Textures with Sebum Control for Summer Preparation
In anticipation of increasing humidity and heat, consumers are gravitating toward sun sticks with lightweight, non-occlusive finishes and mattifying properties. Products featuring oil-absorbing capabilities and non-sticky applications that maintain a fresh complexion throughout the day are experiencing particular demand growth.
- FREBITS: Airfit Sun Finishing Stick → Airy finish
- UIQ: Biome Remedy Perfect Powdery Sun Stick → Powdery finish
- TONEfitSUN: Vegan No-Sebum Sun Stick → Sebum control
- OBgE: Oil Control Sun Stick → Oil control emphasis
🌱 Eco-Conscious Sun Care and Vegan Certification Trend Expansion
Environmental awareness continues to influence the sun care category, with mineral filter formulations and vegan certifications gaining significant market share. Products highlighting ethical manufacturing processes, sustainable ingredients, and reef-safe compositions are achieving differentiation in this increasingly competitive segment.
- Benton: Mineral Sun Stick → Mineral UV filter utilization
- HYGGEE: Clean Vegan Sun Stick → Vegan certification emphasis
- TONEfitSUN: Vegan No-Sebum Sun Stick → Vegan certification
- LABCLE: Air Fence Sun Stick → Eco-friendly ingredient focus
Check out and utilize the complete May 2025 Suncare-Sunscreen Sticks Trending Ranking at a glance!
Rank | Brand Name | Product Name | Rating | Reviews |
1 | FREBITS | Airfit Sun Finishing Stick (SPF50+/PA++++) (02 Clear Green) | 4.21 | 208 |
2 | UIQ | Biome Remedy Perfect Powdery Sun Stick (SPF50+/PA++++) | 4.65 | 139 |
3 | CellFusionC | Aquatica Stick Sunscreen (SPF50+/PA++++) | 4.63 | 753 |
4 | CURE | Water Splash Cooling Sun Stick (SPF50+/PA++++) | 4.22 | 241 |
5 | TOCOBO | Cotton Soft Sun Stick (SPF50+/PA++++) | 4.61 | 1308 |
6 | CellFusionC | Stick Sunscreen (SPF50+/PA++++) | 4.4 | 243 |
7 | LABCLE | Air Fence Sun Stick (SPF50+/PA++++) | 4.62 | 718 |
8 | ROUNDLAB | Birch Moisture Sun Stick (SPF50+/PA++++) | 4.59 | 2273 |
9 | Torriden | Dive-In Moisture Soothing Sun Stick (SPF50+/PA++++) | 4.66 | 101 |
10 | DEWYTREE | Urban Shade Cool Calming Sun Stick (SPF50+/PA++++) | 4.46 | 1207 |
11 | ATOPALM | Outdoor Play Sun Stick (SPF50+/PA++++) | 4.68 | 586 |
12 | HYGGEE | Clean Vegan Sun Stick (SPF50+/PA++++) | 4.66 | 1008 |
13 | KAHI | Airy Fit Sun Stick (SPF50+/PA++++) | 3.8 | 15 |
14 | SHINGMULNARA | Powdery Face & Body Sun Stick (SPF50+/PA++++) | 3.99 | 112 |
15 | Dr.G | Green Mild Up Sun Stick (SPF50+/PA++++) | 4.18 | 270 |
16 | Benton | Mineral Sun Stick (SPF50+/PA++++) | 4.51 | 509 |
17 | manyo | Hyaluron Hydrating Sun Stick (SPF50+/PA++++) | 4.71 | 275 |
18 | TONEfitSUN | Vegan No-Sebum Sun Stick (SPF50+/PA++++) | 4.6 | 55 |
19 | OBgE | Oil Control Sun Stick (SPF50+/PA++++) | 4.33 | 24 |
20 | AHC | Natural Perfection Fresh Sun Stick (SPF50+/PA++++) | 4.11 | 169 |
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