Global K-Beauty Trend Ranking - 2025.10

🌏 October 2025 Global K-Beauty SEARCH TOP 10

• Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts

• Data Period: August 19, 2025 - September 18, 2025 exposure and click counts

[Key Beauty Insights]

1. 💆‍♀️ Real-Time Lifting Effect: The Rise of 'jakyoung lift up cream'

• The standout product 'jakyoung lift up cream' delivers instant facial contouring alongside hydration and elasticity benefits. A viral TikTok video demonstrating immediate visible results drove significant consumer interest, with the September 7th upload quickly translating into elevated search rankings on Hwahae.

• This demonstrates how the platform's global search trend reports effectively capture emerging beauty movements in real time, establishing a clear connection between social media virality and consumer search behavior.

• This phenomenon reflects the broader 'daily anti-aging' shift in global beauty markets, where lifting and firming care has evolved from occasional treatments to essential daily skincare steps. Modern consumers increasingly demand products that provide both immediate visible results and sustained skin health benefits.

2. 🌍 Global Consumers Discover K-Beauty Brands via Hwahae

• September's global K-Beauty search data reveals how international consumers engage with trending Korean brands. 'dr melaxin', recognized for instant pore-clearing effects, gained momentum on TikTok; 'medicube' achieved over 100 million views after Kylie Jenner featured it in her glass skin routine; and established brands including 'isntree', 'beauty of joseon', and 'hera' secured top-tier positions.

• This pattern establishes a clear consumer journey: Social platform discovery → Hwahae verification → Purchase consideration, positioning the platform as a critical validation point in the global K-Beauty ecosystem and creating valuable market intelligence opportunities for brands.

🌏 October 2025 Global K-Beauty Click TOP 10

[Key Beauty Insights]

1. 💊 Trust in Hwahae Reviews Expands Beyond Traditional Beauty

• 'biolectra zinc selenium' securing second place in Hwahae's global K-Beauty click trends represents a significant market signal. Despite being a dietary supplement rather than conventional skincare or makeup, the product generated substantial international interest.

• This cross-category performance validates both the credibility of Hwahae's review ecosystem and the platform's evolution into a comprehensive beauty-wellness information hub, demonstrating that trust in Hwahae reviews extends well beyond traditional K-Beauty categories into adjacent wellness sectors.

2. 💇‍♀️ Functional Haircare Gains Momentum: 'lilyeve grow turn ampoule'

• 'lilyeve grow turn ampoule review' ranking eighth reflects the growing sophistication of global haircare routines, where consumers increasingly incorporate targeted ampoules and serums for scalp health and hair loss prevention. This shift moves beyond basic cleansing toward intensive, treatment-focused regimens.

• The trend aligns with the broader preventive haircare movement, where consumers approach hair loss as a manageable condition rather than an inevitable aging process. Notably, the search pattern includes "review" in the keyword, underscoring that for functional products, authentic user testimonials are crucial for purchase validation.

• This presents opportunities for haircare brands to invest in review generation and community building as key marketing strategies, particularly given consumers' emphasis on real user feedback to validate effectiveness claims.

 

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