Honestly, PDRN should feel familiar by now. It's an ingredient that has been covered endlessly — both on Hwahae and across the industry. And yet, when you open March's rising rankings, it's impossible not to bring it up again. Leaders PDRN 0.5% Lifting Mask (No. 6, ↑3) and Leaders PDRN 0.5% Essence Pad (No. 8, ↑2), both leading with PDRN front and center, entered the top 10 side by side. And when you factor in the toner, moisture cream, and mist rankings that follow, PDRN products appear with the highest frequency of any ingredient this month.

From toners to serums, creams, and mists — PDRN now runs through every step of a skincare routine. The very reaction of "PDRN again?" is itself proof that this ingredient has settled in as a baseline standard, on par with hyaluronic acid and cica. Starting out as an ingredient used in dermatological regeneration injections, it has become a consumer expectation in just under two years.

There's also a seasonal factor behind PDRN's particularly strong rising in March. During this transitional period — when accumulated winter dryness meets dramatic day-to-night temperature swings — consumers are looking for more than basic hydration. They want ingredients that can simultaneously regenerate damaged skin and deliver deep moisture from within. PDRN's multi-benefit profile — regeneration, elasticity, and hydration all in one — aligns perfectly with that need.

Also worth noting is the sharp climb of Reve:am EXO-CORE Tension Ampoule [Water-full](No. 9, ↑8). Building on the 'mainstreaming of clinical ingredients' trend that PDRN helped create, exosomes — the bio-regeneration ingredient — are now emerging as the next in line. For marketers, now is the time to review your PDRN lineup while keeping a close eye on exosomes as the next wave.

March Rising Ranking — All Categories - Hydration

Beauty Trend 2 🫧 Same Hyaluronic Acid, So Why Does It Feel Different? The Toner Market's 'Molecular Size War'

March's Skincare / Toner rising rankings are dominated by hyaluronic acid. Nearly half of the top 10 feature hyaluronic acid directly in the product name — it has become the standard baseline for hydrating toners. What's interesting, though, is the competition happening within that space over molecular size.

No. 1 Torriden Dive-In leads with "low-molecular," No. 6 IsNtree goes further with "ultra-low-molecular," and No. 4 THELABbyblancdoux pushes all the way to "oligo (micro-molecular)." Consumers already know hyaluronic acid works — now the deciding factor is "how small a molecule can penetrate how deeply into the skin." This aligns precisely with the 'Fine Search' behavior identified in the Hwahae 2026 Beauty Trend Report: The New Edition — the growing consumer habit of researching ingredients with increasing specificity.

The toner market is evolving along two axes on top of the hyaluronic acid foundation: the segmentation of molecular size, and the integration of alpha ingredients like PDRN.

March Rising Ranking — Skincare / Toner - Hydration

Beauty Trend 3 💧 Hydration Alone Isn't Enough — The New Formula for moisturizing creams

The most notable shift in March's Skincare / Face Moisturizers rising ranking is that products simultaneously positioning themselves around "hydration + soothing/barrier protection" have taken over the upper ranks. Words like "soothing" and "calming herbal ingredients" appear repeatedly in product names. The role of the moisture cream is expanding — from simply 'locking in moisture' to 'moisturizing while protecting the skin at the same time.'

Behind this shift is March's unique skin environment. Accumulated dryness from winter, extreme day-to-night temperature differences during the seasonal transition, and heavy fine dust exposure combine to make this the time of year when the skin barrier is most vulnerable. Consumers have come to realize that moisturizing alone isn't sufficient — they're looking for creams that solve soothing and barrier strengthening in one step. The appearance of multiple products combining hyaluronic acid and PDRN in the rankings also reflects how PDRN's regeneration and calming benefits are now being selected specifically for their 'barrier protection' role within the moisture cream category.

No. 1 S.NATURE Aqua Squalane Moisture Cream sits at the peak of this trend. Its dual structure — hyaluronic acid drawing moisture in, and squalane (a skin-compatible emollient) forming a protective seal — directly addresses the oil-moisture imbalance that defines this transitional season. Ranked No. 1 in creams, No. 2 in toners, and No. 6 in mists, S.NATURE appears to be firmly establishing its position as a 'hydration specialist' by consistently ranking at the top across every hydration skincare category.

March Rising Ranking — Skincare / Face Moisturizers - Hydration

Beauty Trend 4 🧬 Mists Evolve — From 'Fragrance Spritzers' to 'Serum Sprays'

March's skincare mist rising ranking shows that the identity of the mist category itself is changing. No. 1 reslow White Lotus PDRN Spray Serum (↑2), No. 5 Anua PDRN Hyaluronic Acid Moisture Capsule Mist (↑1), and No. 9 d'Alba White Truffle First Spray Serum — the words 'spray serum' are now appearing in product names, and high-performance ingredients like PDRN, hyaluronic acid, and white truffle are being built directly into mist formulas.

The new 'cream mist' format has also claimed a spot in the upper rankings. Rather than simply adding moisture, this hybrid format delivers the close-adhering hydration of a cream in the convenience of a mist. No. 6 S.NATURE Aqua Squalane Mist (↑1) is another example — extending the same squalane-based moisturizing architecture as the brand's No. 1 moisture cream into a mist format. The strategy of running a single key ingredient consistently from cream all the way through to mist, building a 'one-brand full routine,' is particularly worth noting.

Behind this shift is 'high-efficacy minimalism' — one of the defining keywords of the 2026 beauty market. Driven by consumers who want to reduce the number of routine steps without sacrificing the efficacy of each one, mists are being redefined as 'portable serums' that go well beyond simple hydration. 'One spray, multi-care' — delivering serum-grade ingredients in a single spritz — is the new standard for the mist category.

March Rising Ranking — Skincare / Face Mists - Hydration

👇 Check out and utilize the complete trending ranking at a glance!

1. March Rising Ranking — All Categories

Rank	Brand	Product	Rating	Reviews
1	FoRest	PHYTON HYDRA CICA SERUM	4.54	2,354
2	BRMUD	RECOVERY MUD PACK TO FOAM CLEANSER	4.53	5,198
3	TouchinSol	No Problem Primer Prep	4.45	390
4	dixionist	amino acid ampoule	4.60	4,674
5	ROUNDLAB	CAMELLIA DEEP COLLAGEN JELLY MASK CLEANSER	4.56	87
6	LEADERS	PDRN 0.5% Lifting Mask	4.66	35
7	Torriden	DIVE IN Low Molecular Hyaluronic Acid Serum	4.60	77,510
8	LEADERS	PDRN 0.5% Essence Pad	4.68	154
9	Reve:am	EXO-CORE Tension Ampoule [Water-full]	4.57	3,317
10	beplain	MUNG BEAN pH-BALANCED CLEANSING FOAM	4.63	46,367

2. March Rising Ranking — Skincare / Toner

Rank	Brand	Product	Rating	Reviews
1	Torriden	DIVE IN Low Molecular Hyaluronic Acid Toner	4.70	32,743
2	S.NATURE	AQUA OASIS TONER	4.74	24,916
3	FATION	CLUCOSE HYDRO ESSENCE TONER	4.61	217
4	THELABbyblancdoux	Oligo Hyaluronic Acid Deep Toner	4.73	4,186
5	Dr.G	R.E.D BLEMISH Clear Soothing Toner	4.35	2,390
6	IsNtree	ULTRA-LOW MOLECULAR HYALURONIC ACID TONER	4.70	9,038
7	WELLAGE	Real Hyaluronic TONER 100	4.72	1,367
8	BIODERMA	Hydrabio Tonique	4.39	2,418
9	Anua	PDRN 100 HYALURONIC BOOSTER TONER	4.69	164
10	VTCOSMETICS	PDRN GLOW TONER	4.45	56

3. March Rising Ranking — Skincare / Face Moisturizers

Rank	Brand	Product	Rating	Reviews
1	S.NATURE	Aqua Squalane Moisturizing Cream	4.57	39,250
2	Torriden	DIVE IN Low Molecular Hyaluronic Acid Soothing Cream	4.67	24,557
3	Anua	PDRN HYALURONIC ACID 100 MOISTURIZING CREAM	4.66	4,069
4	Torriden	DIVE IN Low Molecular Hyaluronic Acid Cream	4.60	23,923
5	VTCOSMETICS	PDRN CAPSULE CREAM 100	4.52	33
6	WELLAGE	REAL HYALURONIC SOOTHING CREAM	4.66	1,552
7	ILLIYOON	Hyaluronic Moisture Cream	4.29	1,997
8	RealBarrier	WATERY HYAL CREAM	4.59	514
9	SKINFOOD	Blue Chamomile Hyaluronic Cream	4.62	581
10	Kiehl's	ULTRA FACIAL CREAM	4.43	737

4. March Rising Ranking — Skincare / Face Mists

Rank	Brand	Product	Rating	Reviews
1	reslow	White Lotus PDRN Spray Serum	4.39	36
2	BIO HEALBOH	Panthecell™ Repair Cica Cream Mist	4.47	286
3	ROUNDLAB	1025 Dokdo Mist	4.37	697
4	CNPLaboratory	Propolis Energy Ampoule Mist	4.30	6,848
5	Anua	PDRN HYALURONIC ACID HYDRATING CAPSULE MIST	4.34	129
6	S.NATURE	AQUA SQUALANE MIST	4.63	1,148
7	AESTURA	ATOBARRIER365 CREAM MIST	4.28	1,475
8	irecipe	Aqua Phytoplex™ Cream In Toner Mist	4.58	2,877
9	d'Alba	White Truffle First Spray Serum	4.42	8,336
10	Avène	EAU THERMALE	4.18	10,581

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🌎 What is the Global K-Beauty Search Trend Ranking?

Hwahae Global Web hit 740,000 monthly users, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 420,000 products and over 10 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 50% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.

Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.

화해 월간 랭킹 - 2026년 3월 (스킨케어-수분)

Hwahae Monthly Ranking — March 2026 (Skincare · Hydration)

March 2026 Beauty Trends — A Quick Preview

Key Beauty Trends from the March 2026 Rising Rankings

March Rising Ranking — All Categories - Hydration

March Rising Ranking — Skincare / Toner - Hydration

March Rising Ranking — Skincare / Face Moisturizers - Hydration

March Rising Ranking — Skincare / Face Mists - Hydration

🏆Looking for a strategy to get your brand featured in Hwahae’s Rising & Monthly Rankings in 2026?

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화해 월간 랭킹 - 2026년 3월 (스킨케어-수분)

화해 월간 랭킹 - 2026년 2월 (바디케어)

[1월 | 라이징 브랜드] 레티놀 검색량 240%↑, 슬로우 에이징을 이끄는 브랜드는?📈